SALES TIP ALERT
In this episode, Christo shares 3 quick-fire ways to sell more products.
Recap:
*Limit your products [0:17]
*Highlight the best seller and the most lucrative product [0:34]
*Show proof [1:16]
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Christo: Hi there! In this video tip, I’m going to go through three ways to help you sell more products. So three tips/things to be aware of to help you sell more. And who doesn’t want to sell more, right—if you’re selling products? That’s the point! The first one is not having too many options. Often when people come and work with us initially, there’s a lot~ sometimes there are a lot of products, and a lot of choice and if there’s too much choice often it actually reduces the amount of sales you make so that leads into tip number two. Tip number two is, be very clear on the number one product you want to sell the most of. Or what’s your most common sale that you already make and make sure that that’s really obvious for people to find, like if people land on the homepage of your website you want to make your most common product like the highlight feature. The thing that people see immediately. If your number one thing you want people to do is say, “book a quote,” that should be crystal clear when people land on the home page. But if you’ve got products and you’ve got a range of them you should have the best seller on the home page. Another thing I’d say is the best seller and also the most lucrative product you can sell as well. I’d highlight those two as the two kinds of featured products. And then the third tip for this video is to have some proof. So show the product, make sure the product’s clearly visible. If we’re looking to buy a product we want to see it and also have some testimonials from people who have bought it who have used it. So you’ve kind of got the proof there it is and the proof that people have used it and had success. So there’s your three tips: not too many options, highlight the best seller and the most lucrative, and show proof. Enjoy! And if you enjoy making these changes and if you’ve got any questions and you want help from Basic Bananas to help you grow your brand and get more customers, just get in touch with the team here at basicbananas.com.