Christo: Hi there and welcome back to Basic Bananas TV. Now, in this episode, I want to talk about perception. So, marketing is all about perception and perception is everything when it comes to marketing and your business, and standing out in competitive markets, and so on.

I just want to strip things right back to one common mistake that we see happen over and over and over again. This is just an itty-bittily example. We‘ve written a whole book about perception which goes right into in-depth lessons and insights around branding and growing your brand and standing out. There‘s just one minuscule one that I just want to make sure you‘re not making the mistake of is even when it comes to things like your email address that you use for your business, if you‘re using something like [email protected], it‘s going to look like it‘s a little backyard hobby business because you are on a Hotmail or a Gmail or yahoo kind of email.

Or if you‘re number, sometimes, consider what your phone number, the phone number that you‘re even using for your business, if it‘s your mobile, depending on your perception you want. Sure if you want accessibility, sometimes if it‘s a consultant, sure. But you may want to consider getting a landline number that redirects to your mobile so it just looks like it‘s an office number. Or getting like a 1-800, 1-300 or an 800 number or whatever, depending on your location, can help with perception, as well. So just look at every single touchpoint and even the contact details. Just a minuscule example of where people start to form perception of what it‘s going to be like to work with you.

So if someone looks really professional, professional email address and you‘re on there sitting on your yahoo, it might be more likely that you‘re going to go with him because they look more established.

If you want to check out now our book, the Perception book, it was just number one again in the marketing category on Amazon, so really cool. We‘re excited about it again. So it‘s been up and down in terms of number one position in marketing on Amazon, you know quite frequently. What we want to do is a little celebration for being up there again is basically give you a free copy.

So if you want to grab a free copy of the book, it‘s only for a week. We‘re just going to open this up. Why? Because we want to get it out there and help more people. We‘ve sold enough of the thing. We‘re pretty excited and we want to get it out there into more hands. Obviously, it‘s good for us. The more people that read it as well. Just so you know exactly what we‘re doing and you‘ll get a hell of a lot of value out of it at the same time.

What we‘d probably ask in return is leave us a review if you liked the book. If you didn‘t like it, don‘t leave us a review. But if you liked it, go ahead and leave a review.

Where you can get the free book? It is, just so I get the links right. If you are in Australia, it is BasicBananas.com/perception-book. We‘ll put the links here below the video as well or on the page. If you‘re in the U.S., it‘s BasicBananas.com/perception-book-us. And if you‘re in Canada, it is simply BasicBananas.com/perception-book-canada. We‘ll put the links here so you know you get the right link because we‘re not going to post it across the world, but we‘ll post it locally to you if you‘re in any of those countries. And usually, you can use the Australian link. But enjoy the book, you get a free copy. It‘s pretty awesome if you ask me.

Until next time, keep creating ripple effects of awesomeness. We‘ll see you in the next episode. Bye for now.