Franziska: Hi there! Today, I want to share with you a quick cash strategy. It‘s a very simple strategy that anyone who runs a business, who has different types of products or services can use. What it is is you ask yourself a question which one of your products has the highest margin? So which one of your products or services gives you the most profit? The second question you can ask yourself is which one of your products or services is your best seller? So which one is the sort of most popular one that people tend to buy more.

When you figure out which products those are, so the ones with the highest margins, the most profitable ones and also the best-selling ones. Hopefully, the best-selling ones are the same as the highest margin ones. But they might not be. Then you make sure that you highlight those because those are good products and services to sell more of because they will help you generate more cash.

So once you figure out which ones those products are, you then promote them on your website, for example. You can have a section even on your website where you can say this is the recommended product or service, or this is our best-seller, and also in your marketing pieces. So when you write a campaign or when you have a brochure or flyers, or when you talk somewhere at an event, make sure that you highlight those products. Why? Because sometimes when you have a choice of products, your customers sometimes don‘t always know which one they should buy, and very many customers will be very grateful if you make a recommendation for them. So that‘s a really quick strategy for you to not only move more of said products and services, but also to make it easier for your customers to choose which one they should buy.

That‘s it for today. As always, if you know someone who would benefit from watching our tips here, they come out every single week, please feel free to share these videos with them. We are just super grateful to be able to create ripple effects with what we are doing here with marketing education and we are grateful for you that you‘re here and that you‘re sharing also these tips with other people. So thanks so much! Thanks for watching and we‘ll see you next time.

Christo: Hey there, I want to give you a special invite to our annual event. The Experience Summit is coming up and the early bird promo is open right now until it‘s either sold out or until the end of January. So early bird promo where tickets are really reduced. This is our annual event where we take the best of the best from Basic Bananas, squeezing it in two days, two and a bit days. The whole team are there working with you on your business. Here we got the latest and greatest when it comes to marketing, business efficiency, productivity, the latest apps and tools we use and all of the Basic Bananas team are there working with you. We have dinner, we put on dinner and drinks and we all get to hang out and have a really good time while working on your business.

So it‘s called The Experience Summit. You‘ll find it on TheExperienceSummit.com or just go to BasicBananas.com and it‘s on the product page. You‘ll also find a link here somewhere around the video. We‘d love to have you along. Just keep in mind early bird closes once it sells out which it has the last two times we ran it in Manly or the end of January. That‘s when tickets will be done. We‘d love to have you along. Hopefully see you there!