Aga:   So yes we were talking about chat box and how to create a personalised customer experience within Facebook messenger marketing.

So in one sentence, basically, what a messenger bot is, a messenger bot is an automated conversation in Facebook. Who has their Facebook messenger up here? So a lot of you are already using Facebook messenger. Now business pages on Facebook can utilise Facebook messenger to talk to their customers and build a relationship in Facebook messenger.

So there‘s that. There‘s a messenger chat box, that‘s the robot part. The robot part is automating of it but you can also use Facebook messenger marketing which is not automated but talking to your customer on Facebook messenger. So these are the two sides of it.

Why is it awesome? So Christo said this twice already. Our emails, our inbox is crowded. I‘ve thought about what‘s a good picture to show. So your email inbox might look like Bondi beach on a Sunday afternoon. It‘s easy to be overlooked. You‘re wearing a red bikini, there are 50 million other people in red bikini. So in messenger, not so much. Messenger is more like Palm Beach at home. Wear a bikini, you walk down the beach, you‘re going to stand out. So not many brands are on messenger. So now is a really good time to utilise it and if someone‘s checking out your brand, your business and someone else is doing the same thing and you‘ve got good messenger marketing and building relationship in Facebook messenger then you have an advantage because you‘re having a really good experience with the customer and it‘s personalised.

So Facebook messenger, yes, it‘s automated but it‘s not like email. Email is one too many. We have something to sell, send out an email. Here it is. But it‘s a bit of a one-way street. You might get one or two replies to that but it‘s not a conversation. Messenger, even though it can happen at one time with many people, it feels one-on-one because it is a conversation. One person, the brand says something, you say something, the customers say something and so on. So it‘s a personalised and interactive experience. And that‘s what makes it really different from email marketing. So some people think messenger marketing is kind of the same thing. It‘s just what I‘m going to do with my email marketing. Put that into messenger marketing, it‘s actually really different. So messenger is a one-on-one experience.

Franziska: Hi there! Thank you so much for snapping up a ticket to The Experience Summit. We are now already sold out! It is still 2 months to go and we are already booked out for The Experience. Of course, the whole team here is super excited. Too happy there if you did get a ticket and if you didn‘t manage to snap up a ticket you can also get on the waitlist. So just let us know. We already have some people on the wait list. If somebody can‘t make it or just an emergency for someone to not be able to travel to The Experience, then we will, of course, let you know. You‘ll be the first one on the waitlist. We will just go through the wait list in order of people that go on the waitlist. If not, we‘ll be back next year. We‘re doing it every year. So if you didn‘t get a chance to come this year, then next year we will round the session again, The Experience. So hopefully see you either this year or next year.

Thank you so much! Thank you for joining us! We are so excited. We have so many amazing activities and sessions planned for The Experience Summit. So, thanks so much!