Christo: Today, I want to share a tip with you on the importance of tracking your marketing. So without tracking, we’re basically just kind of like rolling the dice and hoping that we come up with a lucky number; you know, like taking a stab in the dark with our marketing. Now if you want to get kind of pretty ninja with your marketing efforts, what we want to start doing is looking at every conversion point where people make a decision — whether they proceed with you or not. So a conversion point could be anything from a social media post, whether they like it, where they click it if you’ve asked them to click a link to go back to your website, that’s a conversion point. Whether they decide to proceed or not once they land on your website. A conversion point is whether they take a step towards a sale, like an inquiry or whatever step you have to move towards a sale, or if they’re going to opt in to get some free information, you know, exchange their details in return for some info, that’s another conversion. These are different conversion steps, if somebody did opt-in and you give them what you know you’ve promised to deliver for free as an opt-in, then you’d invite them towards a sale, that’s another conversion point. Even when someone calls and leaves a voicemail or, they call and talk to one of your team members on the phone, that’s a conversion point where they’re deciding whether they want to proceed or not. So a good idea if you want to get really kind of ninja with this is to look at your business, we draw it up like a flow chart like how do people move through the business from each step. Every one of those is a conversion point and then we start measuring at each conversion point, how are we converting. And often this can be a bit of a wake-up call because usually, people think they’re converting much higher than they actually are. So if you looked at like your website how many people actually visiting it versus how many then go on to enquire, and often it can be quite shocking and this is why you need other pathways set up on things like websites. It’s not just move people towards a sale you should have opt-ins setup. You should have funnels set up off those opt-ins, you should have remarketing ads set up, you should have lots of other stuff, anyway, but the whole thing is once you start tracking it can be a bit of a wake-up call. You can see the reality and then from there we look for each conversion point. Now we’ve got a number and then we come up with ideas at each conversion point what can we do to improve this number that we’re getting. So we’ll look over things we’re not at all times, it is going to be able to like work on every single conversion point but we might go, you know what looking at this kind of like a scribble on paper which is a flow chart as we mapped it out, we might go let’s work on these two conversion points but people land on the website, let’s come up with ideas to improve more inquiries from there or when people call us, or they come to a workshop or they have an intro session with you or initial meeting, or they sign up with you and they work with you to buy the next thing, that’s another conversion point. So what are things that you could be working on at each conversion point, and it’s nice to have it kind of drawn out on paper because once you sort of tracking it, you get the reality rather than just trying to test something new with no measure in the first place. Half the time you won’t know whether it’s actually improved or not over time, so, and it just gives you that real kind of wake up call because often you might also recognize some problems like you’re doing well at certain conversion points but one’s letting you down like you might think you’re fantastic every time you’re on the phone with a new prospective customer, however, what if you’re not there, you don’t answer the phone, other team members answer the phone — is there a process that they know how to follow to convert people and so on, you get the idea. We’ve got to measure each conversion point, then come up with ideas to improve each of those if you’d like any assistance with this stuff, get in touch with the team here at Basic Bananas. You could just email [email protected], one of the team will get back to you and we have lots of different mentoring programs and things we can help you with. Actually, the Clever Bunch at the moment, our kind of flagship program, basically, marketing mentoring program where we work with business owners and marketers of small businesses to help you grow your brand and get more customers has never been as easy to attend as right now. We’re running sessions online as online meetings and it’s even more in-depth than ever because we can all be connected and you can be anywhere on earth, it’s never been as accessible. We’ve got a group recently start where we have members from all over planet earth in the same small group working together, and we’re kind of working as the marketing mentors to assist them to you know, transform and grow their brand even more; become the go-to in the industry and apply campaigns and strategies to just get more customers through the door basically. Whether it’s a product service, business to business, business to consumer style of business, no matter the style of business, so that’s the Clever Bunch program. Check it out and those sessions are currently are all being run by myself, and Franziska, the two founders of Basic Bananas and it’s super awesome, you can do it from the convenience of your own space, and basically what we’re doing that is very guided, showing you what to do in regards to marketing, reviewing it with you and the whole team, reviewing you know, basically we work as an extension of your marketing team but check it out, that’s the Clever Bunch and if you’d like to learn more you can email [email protected], or send us a message on any of our social media platforms and we’ll look after you. Otherwise, I look forward to seeing you on the next video bye for now!