If you are creating content and haven‘t considered this, you may have a gaping hole in your content strategy.  

Have you ever asked yourself: How do I want my audience to feel when they engage with my content?  

No? Well, it‘s never too late! Grab a pen and start taking notes.

Watch Franziska explain how this simple tactic can elevate your engagement tenfold!

For even more EPIC marketing freebies go to:  

https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit


Franziska: Hi there gorgeous humans! I thought I’d quickly share something with you. I spent all morning – I got up super early to work on my next book – I‘ve got a little bit of a crazy deadline; and I was talking in the book about the importance for you, as a business owner to understand what kind of emotions you want people to feel when they interact with your content, whether it’s on your social media, especially on your social media, but also if you have a blog or with your video. Think about how do you want people to feel when they engage with you. And these might be emotions such as, you want them to feel optimistic or joyful or supported or acknowledged. Think about what you want them to feel and then when you do craft content, you will keep this in mind, and you will create content through that lens. So let me give you an example here of just pulling it up. So for Basic Bananas, the emotions we want you to feel when you interact with us whether it’s on social media or here right now on this video or in our podcasts, we want you to feel optimistic. We want you to feel motivated. We want you to feel guided, and supported as part of our business community. And so whenever we do something, we make sure that we do it in a way that is hopefully making you feel optimistic and motivated. So, this is knowing what emotion we want people to feel is really helping us to create content that is hopefully making you feel something and making you feel like you want to take action after this. So, the action for today for you is to think about, in your business – “How do you want people to feel?” And then when you craft content through your different avenues. Keep this in mind, so that you can really get people on a more emotional level. So that’s your task for today, I hope you feel motivated and optimistic. And, as always thank you for watching this, you can subscribe also to this channel so you get news of new video tips, and thank you for being in this community. It means a lot. All right, see you soon!