Franziska: Hi and welcome back! We have been fortunate enough to work on a lot of websites lately in our branding agency, The Business Hood, and I thought I would share the one question with you that is helping you, and anyone that we work with here, to rethink how you position your business and also the words that you use to do that. And we do this when we work on different websites here too, and that question is, “What specific problem are you solving with your business?” and that’s usually where we want to start when it comes to positioning your business, or when it comes to messaging also your businesses, the question is, “What specific problem do you solve?” and the more specific you can be the better. Also, what you want to do is first ask yourself obviously, “Who is the person that you’re solving the problem for?” and then “What is their specific problem that you are solving through your product or your service?” and you want to then own that. So for example, if you look at Amazon, the problem that they are solving is that they are making shopping easier. That’s really the main problem that they’re solving for people, even though they have a lot of different products and services, that is the problem that they’re usually solving is making shopping easier. If you think about a brand like Patagonia, the fashion label, one of the key problems that they’re solving is that they are making fashion for people that are conscious about what they shop and how they shop because their fashion is more sustainable. So the problem that they’re solving is helping people to wear fashion that is more sustainable. So ask yourself what problem are you solving and entrepreneurship, if you think about it, entrepreneurship, being a business owner is all about solving problems. It’s all about solving problems. And you may have heard someone talk about this, and I talk about this a lot too, is the more problems that we can solve, the more problems that you can solve as a business owner, the more successful you will be, the more people that you will help with your business, the more successful you will be, and that should be your entire focus in your businesses. How many people can you help? How many problems can you solve and focus on that only—not only, but mainly, and you will be doing really well. So ask yourself the question, “What problem are you solving specifically?” and then, “Are you talking about this on your marketing collateral?” whether that is your website, your brochures, anywhere; are you talking about that specific problem that you’re solving? Are you known for it? “Own it”. That’s it. I can’t wait to see you again next time. We’ll be sharing a lot more of these short tips with you and if you have any questions reach out please we’re happy to help you and chat with you too here. Reach out anytime. Thanks again for being here, and I’ll catch you next time.
