Franziska: Hi and welcome back! We have been lucky to work on some amazing rebrands in our branding agency lately. Lots of businesses are coming to us to rebrand, to refresh their brand, to reposition their businesses. And the question that I think is really important to ask yourself first is, “Do you need to rebrand?” Is it necessary? Because obviously, it isn’t always necessary, but there are a few reasons why you possibly would want to rebrand. Now, the key reason normally for a rebrand, so to refresh your brand, whether that is to start completely fresh or just refresh what you’ve already got, one of the key reasons is usually that you want to reposition your business. So what that means is that you may want to attract a different audience, or you might want to attract a new audience in addition to what you already have, or you might want to attract better talent in terms of your team members, or you might want to change the perception that people have of your business. Other reasons also include that maybe you’ve had a merger with another company, so you merge together and now you need to rebrand. Other reasons also often include that you feel like your brand is a bit outdated or you personally, or your team don’t connect with the brand anymore, maybe you’ve outgrown it. That happens actually a lot. A lot of the time businesses outgrow their brands and now they’re refreshing it again. And the benefit of doing that, the benefit of a rebrand is that you and also your team often will feel more motivated about the brand again. It almost sometimes goes from a brand that is maybe a bit stale, and a little bit outdated, a bit old, to now, “Yes! We’re feeling it!” especially, if we do involve also your team members into the rebranding process, then they feel like, “Yes, I’m part of this journey, and I own it, and this brand makes me feel a certain way, and I’m proud to be one of the ambassadors of the brand.” So think about whether it is time for you now to work on your brand, to rebrand or not. It’s not always necessary. If you do want to do a rebrand, start with your brand strategy. Don’t just go and hire a designer who doesn’t know the strategy. First, either hire a designer or design agency that knows strategy and then work with them, or work on your strategy first yourself. And we have a framework that we use here in our branding agency, it’s called The Brand Alchemy Method™, and I’m sharing below this video somewhere in this video a link where you can download our framework. So even if you don’t want to work with us, you can use this and you can start with your own brand strategy. Once you’ve got that, you bring this to a designer, somebody who is amazing at taking strategy and executing it visually. So start with that first. Start with your strategy first, and then execute it. And it’s definitely worth having someone help you with this who is good, who knows what they’re doing. I would not skimp on this because this is part of your~ this is one of your assets. Your brand is one of your assets and you want it to be something that you can be proud of and something that your team can be proud of, so I hope this is helpful when it comes to thinking about, “Should I rebrand? Should I not?” If you are uncertain about whether you want to do that or even if you just want to talk to us about the process, reach out to us, we’re super happy to have a chat with you and help you out with this. So you find all our details, somewhere in this video. Thanks again for being here and I’ll see you next time.