After two looooong years, Franziska and Julia finally head to their first big in person keynote post lockdowns! Watch this episode for some exclusive behind the scenes footage and a little golden nugget on brand strategy from Julia (spoiler alert: it’s psychological, but not exactly a psychological thriller).

Highlights:
0:28 BTS: Speaking gig prep
0:45 Collective consciousness
1:16 A nod to Carl Gustav Jung
1:34 The 12 brand archetypes
2:32 Refinement of your brand identity

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