Transcription:

Franziska: Hi, and welcome back to Basic Bananas TV.

Christo: Hey there, guys. Welcome back.

Franziska: Today we’re going to share with you an innovation tip, and we-

Christo: A pony.

Franziska: A pony also, and over the next few months, we’re going to share with you different ways how you can innovate and how you can think differently. Today we’ll share the first one with you.

Christo: Yes, a good idea is to look at other industries for ideas to innovate in your own industry. It might look like, just as an example, you might look at something like a high-end car dealership, where you can look how they have their waiting rooms. They provide a coffee machine, and they have drinks in the fridge and so on, and make people feel really at home. You could take that idea and bring it across to, say, an accounting business. In your waiting room, make it nice. You can even have a bit of a menu. It makes us quite cool, creating a little menu. We’ve done that at Basic Bananas where people in the waiting area, there’s things they can pick from. Even in your chiropractic practice or your physiotherapy practice and so on, as an example.

Franziska: Another example would be, you look at Apple computers. You may think that Apple computers is in the product business, but really what they also do is they educate, and they have workshops, free workshops where they teach you how to use their products. The same could apply if I have a pony business, for example, with [inaudible 00:01:18] here. I’m selling ponies. Maybe I could also show people how to do pony tricks, how to get your pony to do something funny like smile or do something funny. I’m taking that idea from Apple.

Christo: How to ride your pony.

Franziska: Yeah. Think about for your own business, how can you look at what else is happening, not just in your industry, and apply to your own industry, and then share with us what you’ve come up with because we love hearing from you.