Unless you’ve been hiding under a digital rock (and honestly, who could blame you?), chances are you’ve dabbled with, stressed over, or gone all-in on AI in marketing. But while others are still debating whether to dip their toes in, we’re diving headfirst—playing with tools that anticipate customer desires before they even know what they want (no crystal ball required). We’re not just watching the marketing playbook get rewritten—we’re the ones rewriting it.
The AI in Marketing Opportunity: Your Dance Partner, Not Your Replacement
Picture this: It’s 2026, and 80% of creative roles are embracing generative AI (thanks, Gartner, for the sneak peek). That might sound intimidating, but here’s the secret: AI in marketing isn’t here to replace you. It’s here to partner with you.
Three Marketing Pitfalls to Avoid with AI in Marketing
Over the years, we’ve seen businesses fall into a few familiar traps. Maybe you’ve found yourself in one or two (we all have!):
- Relying only on word-of-mouth – It’s great, but it’s not a strategy.
- Scattering your efforts everywhere – When everything’s a priority, nothing is.
- Chasing the mythical “magic bullet” – Spoiler: it doesn’t exist.
The antidote? A clear, intentional marketing plan that evolves as you do.
Your 90-Day AI in Marketing Refresh
Think of your marketing strategy as a living, breathing thing—it needs regular check-ups to thrive. Every 90 days, take some time to reflect, recalibrate, and realign. Here’s a framework to get you started:
- Clarify your purpose – Why are you doing what you’re doing?
- Get to know your dream customer – What makes them tick?
- Define what sets you apart – Why should they choose you?
- Build a strategy that fits your strengths – Play to your unique advantages.
The Human Touch
Fast forward to 2027: some brands might even market themselves as AI-free, a quiet rebellion against the soullessness of pure automation. Why? Because people crave connection.
At its core, AI in marketing is about telling a story that makes someone feel seen, heard, and valued. It’s about showing up authentically and letting your humanity shine through.
The Courage to Grow
So here’s your nudge to take the leap. Reimagine what’s possible with AI in marketing while staying anchored in your values. Above all, don’t lose sight of the people behind the clicks and conversions.
If you want to dive deeper into crafting a strategy that’s as dynamic as your dreams, check out our resources at Basic Bananas. We’re here to support you, not just with tips and tricks, but with a vision for what your business could be.
Because at the end of the day, AI in marketing isn’t about technology—it’s about connection. It’s about heart. It’s about you.
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team