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AI in Marketing: How to Use It Without Losing Your Magic

by admin | Apr 10, 2025 | Basic Bananas Blog - Marketing Articles

Unless you’ve been living under a Wi-Fi-less rock (gasp!), chances are you’ve heard the buzz, the hype, maybe even the panic about AI in marketing. Some folks are still cautiously dipping their toes in… but not us. We’re already doing cannonballs into the...

S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell

by admin | Apr 6, 2025 | Marketing Podcast Episodes

Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation...

Is Google Still Viable for Small Businesses? A 2025 Look at Google Ads and the Future of Search

by admin | Apr 4, 2025 | Basic Bananas Blog - Marketing Articles

For years, Google Ads for small businesses has been a go-to strategy for driving traffic and generating leads. But with AI-powered search alternatives on the rise, shifting consumer behaviour, and increasing ad costs, many business owners are asking: Is Google still...

Small Business Tip: Unlock Your Inner GPS: The Power of Intuition in Business

by admin | Mar 30, 2025 | Basic Bananas TV - Marketing Videos

At a recent keynote in Perth, Franziska dropped some serious truth bombs about The Courage Map and the not-so-mystical magic of intuition. Spoiler alert: It’s not just woo-woo—it’s backed by brain science! Here’s the juicy stuff: ✅ What is Intuition,...
Mastering Advanced Email Marketing: Proven Strategies to Boost Engagement and Sales

Mastering Advanced Email Marketing: Proven Strategies to Boost Engagement and Sales

by admin | Mar 27, 2025 | Basic Bananas Blog - Marketing Articles

Want to maximize the power of advanced email marketing and watch your revenue grow? It’s time to ditch the basics and implement high-level strategies. In this guide, we’re unlocking seven powerhouse tactics to turn your emails into engagement machines. 1. From Basic...
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