Yep, we are going there. Just rewatched Moneyball. Brad Pitt. Baseball. Marketing magic. Stay with me. If you run a small business, Moneyball is basically your spirit animal film. Billy Beane was up against giant teams with giant budgets. He could not outspend them....
What’s really happening when your customers walk through your doors or call your team? You might think your service is on point, but without a clear picture, you could be losing sales without even knowing it. In this eye-opening episode, we’re joined by Jen Wells, a...
Because sometimes, even your favorite sidekick needs a research-savvy buddy. If you’re anything like us, ChatGPT is your daily co-pilot — spitting out creative gold, whipping up emails, brainstorming campaigns, even helping you decode code. But here’s the juicy...
Marketing isn’t a single trick. It’s an ecosystem. When your website, emails, content and client care all harmonise, your business becomes memorable, trusted, and sellable. Let’s make it fun (and actually useful). Why a Marketing Ecosystem? (Short answer: alignment)...
You’ve heard the story a million times. Small guy beats big guy. Courage, faith, the underdog wins. Nice story. But that’s not what really happened. David didn’t win because he was scrappy or brave. He won because he had better tech. While Goliath lumbered around in...
