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The David vs. Goliath Story You’ve Been Told Is Wrong (and What It Teaches Us About AI Marketing)

The David vs. Goliath Story You’ve Been Told Is Wrong (and What It Teaches Us About AI Marketing)

by admin | Oct 29, 2025 | Basic Bananas Blog - Marketing Articles

You’ve heard the story a million times. Small guy beats big guy. Courage, faith, the underdog wins. Nice story. But that’s not what really happened. David didn’t win because he was scrappy or brave. He won because he had better tech. While Goliath lumbered around in...

How to Stay Focused and Creative When Life Feels Full

by admin | Oct 27, 2025 | Basic Bananas TV - Marketing Videos

Basic Bananas TV episode: How to Stay Focused and Creative When Life Feels Full Running a business, chasing waves, raising kids, writing books — sound impossible? Christo’s been there. And somehow, he didn’t just survive, he thrived. In this episode, you’ll hear how...
What The Very Hungry Caterpillar Can Teach You About Marketing

What The Very Hungry Caterpillar Can Teach You About Marketing

by admin | Oct 23, 2025 | Basic Bananas Blog - Marketing Articles

I spotted The Very Hungry Caterpillar sitting on a friend’s coffee table the other day. No surprise—it’s everywhere. We’ve got five copies at home ourselves (apparently it’s the go-to baby gift of the century).And it got me thinking…Why has this simple picture book...

S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri

by admin | Oct 17, 2025 | Marketing Podcast Episodes

How do luxury brands like Louis Vuitton and Gucci stay relevant in a fast-changing world? According to Ameen Nassiri, it’s all about understanding your customer’s evolving expectations and delivering unforgettable experiences. As the founder of SPS Worldwide, a...
12 Things You’re Paying For That AI Can Do Cheaper, Faster (and Often Better)

12 Things You’re Paying For That AI Can Do Cheaper, Faster (and Often Better)

by admin | Oct 16, 2025 | Basic Bananas Blog - Marketing Articles

Here’s the truth: Most business owners are still leaking cash in places they don’t need to. Not because they’re careless—but because the game has changed, and they haven’t swapped the old playbook for the new one. AI Is the New Business Playbook Why keep paying...
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