Basic Bananas Journal 
The latest tips from the Basic Bananas team
Why Having a Dedicated Virtual Assistant is a Game-Changer (And How to Train, Utilise, and Treat Them Like Gold)
Picture this: you’re dreaming up your next big idea while your inbox is tamed, social posts are magically scheduled, your customer list is neat and shiny, and a fresh blog draft is waiting for your thumbs-up. That, my friend, is the magic of a...
Digital Marketing for Small Business Owners: A Real-World Guide to Online Success
Running a small business? You’ve already got a full plate—admin, customers, products… and now marketing wants a seat at the table too? Deep breaths. Digital marketing doesn’t have to be another stressor—it can actually be the thing that brings in...
Small Business Marketing: 10 Big Wins Without Feeling Cringe or Going Broke
Let’s be real: Small business marketing can feel like juggling flaming swords while riding a unicycle. Between shiny new tools, endless social media trends, and your to-do list that’s longer than a giraffe’s neck, it’s enough to make any business...
Stop These 3 DIY Marketing Mistakes (and Grow Without Burnout)
DIY marketing mistakes trip up tons of small business owners. You didn’t sign up to be a full-time marketer—but suddenly you're juggling social posts, emails, packing orders, and everything else. If you’re nodding, this article is your rescue...
Marketing When Business is Quiet: 5 Smart Moves That Won’t Cost You a Cent
Slow season? Use these 5 clever, cost-free marketing when business is quiet moves to stay visible, build momentum, and prep for your next wave of customers. Business a bit too quiet? Maybe it’s school holidays, the off-season, or just one of those...
How to Get More Customers: 5 Simple Strategies That Actually Work for Small Businesses
Let’s be real for a sec... If you’re a small business owner, there’s one question that’s probably tap-dancing through your brain on repeat:“How do I get more customers?” Yep, that question is the heartbeat behind cash flow issues, slow sales,...
AI Marketing for Small Business: How to Cut Through the Fog and Finally Make It Work
Feeling a little lost in the world of AI marketing for small business? You’re not alone. With headlines shouting about automation, content creation, and robot takeovers, it’s no wonder small business owners feel stuck. The truth is, AI can be an...
How to Use AI in Marketing Strategy Without Losing Your Mojo
AI in marketing strategy is no longer a futuristic fantasy—it’s here, and it’s powerful. But here’s the deal: it’s not about replacing you; it’s about supercharging what you already do best. When you blend AI’s speed and smarts with your creativity...
What Bitcoin Can Teach You About a Compounding Marketing Strategy
In 2010, if you’d spent a cheeky $10 on bitcoin, you’d be sitting on a fortune. But here’s what’s even wilder: the same principle powers a compounding marketing strategy. While most people laughed it off, the few who stuck with it reaped the...