Basic Bananas Journal

[vc_row][vc_column][vc_column_text]Last week while at a business event in Los Angeles, I had a lengthy discussion with a fellow entrepreneur about branding and the impact great branding has on a business‘ success. Florian, the founder of an online...

‘I‘m spending all this time and money on marketing but nothing is working!‘ This is an all too common sentiment in the business world. It makes me sad to see small business owners exhausting their resources (and sanity) by spending money on stuff...

[vc_row][vc_column][vc_column_text]Why you don‘t need a fifty-page marketing plan to grow your business exponentially A recent survey revealed that one of the biggest challenges a business owner faces is marketing. A scattered and unorganized...

“Leadership is about bringing the best out in people” said Aga, our Client Happiness Rockstar at a team meeting yesterday where we discussed what makes a great leader. As a leader it is your job to facilitate an environment where people can...

A few years ago I was having coffee with a friend who ran a successful business. He was on a high, riding the wave of success. A few months later, his business pretty much vanished. He had made a few really bad decisions and the perception of his...

It's now two months since the Experience Summit 2015. We're left with the fond memories of our annual gathering which celebrates entrepreneurship at the stunning Manly Yacht Club. Over two days, small business owners and entrepreneurs got together...

Do you know the book/movie “He‘s Just Not That Into You”? It‘s a genius guide written by famous author/comedian Greg Behrendt explaining when it is time for a lady to run for the hills in a relationship. Greg is convinced there are certain signs...

As consumers are becoming more and more informed, niche markets have never been more important. What‘s a niche market? A niche market is a highly focused, specific market with a common desire. Here are 6 helpful things you can do to really...