Basic Bananas Journal
The latest tips from the Basic Bananas team
The Entrepreneurial Rollercoaster
Some days you just want to give up and run away to a place where no one can find you. Other times, you feel like hugging the whole world – or at least anyone you meet in the street. Are you crazy? Nope. Welcome to the life of an entrepreneur....
The Experience Summit 2014 – Annual Event to Celebrate Entrepreneurship
In April 2014 we had our annual gathering of smart business owners to celebrate the latest business growth strategies and entrepreneurship at a beautiful location right on the water. The 2 day event brought together Basic Bananas members from all...
Perceptionism – How are you being perceived by your market?
Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colourful clothes coming towards us, singing out loud as music blasts in his ears. My friend whispered, “What a funny character”. “Maybe...
How to use Images to Rank Higher in Google
Here is a very simple tip to implement, which will improve your online marketing. I just got off the phone with one of my good friends who runs a multimillion dollar per year business from his spare bedroom. *Some of you will be able to guess who...
From S**** to HIT – Providing remarkable customer experiences
The other day I flew back to Sydney from New York and just as I was dreaming of unicorns, rainbows and shooting stars, someone suddenly jolted me out of my sleep by yanking my seat up. ‘It‘s dinner time‘, the flight attendant said. ‘Brilliant‘ I...
The Unasked Question – Who Are You, Really?
Some people thought I was a little weird when I asked them ‘who are you, really!‘ Last week I went to a spoken word performance with a few friends in Venice Beach. Mustafa Effortless, an incredibly talented artist made us all think about...
Carry-On Only! How to narrow down your choices
My bags are packed and I‘m ready to go. Luckily my packing process is pretty smooth nowadays as I‘ve really figured out how to avoid over packing. Being a frequent traveller, I‘ve fallen in love with travelling light with a carry-on bag...
Celebration is the ‘real’ breakfast of champions
I know I‘d go starving if I only had celebration for breakfast and I‘d certainly miss my green smoothies, however celebration should be part of our daily rituals. Don‘t get too excited though! Different people have different perceptions of...
Honestly, is Honesty Outdated?
Today I got an email from a friend, a real estate gun who has just switched his agency after a highly successful career with his past employer. His move would have come as a shock to many people but instead of trying to keep quiet about it, he just...