Basic Bananas Journal 
The latest tips from the Basic Bananas team
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Perceptionism – How are you being perceived by your market?
Walking down a busy New York City street with a dear friend a month ago, I spied a guy dressed in expressively colourful clothes coming towards us, singing out loud as music blasts in his ears. My friend whispered, “What a funny character”. “Maybe...
How to use Images to Rank Higher in Google
Here is a very simple tip to implement, which will improve your online marketing. I just got off the phone with one of my good friends who runs a multimillion dollar per year business from his spare bedroom. *Some of you will be able to guess who...
From S**** to HIT – Providing remarkable customer experiences
The other day I flew back to Sydney from New York and just as I was dreaming of unicorns, rainbows and shooting stars, someone suddenly jolted me out of my sleep by yanking my seat up. ‘It‘s dinner time‘, the flight attendant said. ‘Brilliant‘ I...
The Unasked Question – Who Are You, Really?
Some people thought I was a little weird when I asked them ‘who are you, really!‘ Last week I went to a spoken word performance with a few friends in Venice Beach. Mustafa Effortless, an incredibly talented artist made us all think about...
Carry-On Only! How to narrow down your choices
My bags are packed and I‘m ready to go. Luckily my packing process is pretty smooth nowadays as I‘ve really figured out how to avoid over packing. Being a frequent traveller, I‘ve fallen in love with travelling light with a carry-on bag...
Celebration is the ‘real’ breakfast of champions
I know I‘d go starving if I only had celebration for breakfast and I‘d certainly miss my green smoothies, however celebration should be part of our daily rituals. Don‘t get too excited though! Different people have different perceptions of...
Honestly, is Honesty Outdated?
Today I got an email from a friend, a real estate gun who has just switched his agency after a highly successful career with his past employer. His move would have come as a shock to many people but instead of trying to keep quiet about it, he just...
Simplification is a beautiful thing
I was listening to an interview the other day about a movie producer who made millions and realized that money doesn‘t make him happy (nothing new, I know!), in fact his fancy lifestyle and all the toys and gadgets he possessed made him pretty...
From Praise to Publicity – Jess B (Intern)
The importance of testimonials for marketing Praise from an existing customer is increasingly important to a prospective customer‘s perceived value of a product or service. It‘s kind of like online word-of-mouth marketing between complete strangers...