Basic Bananas Journal 
The latest tips from the Basic Bananas team
Stop the Chop: Why Australian Small Businesses Keep Switching Marketers (And How to Get It Right)
The Digital Marketer Merry-Go-Round Ever feel like your business is stuck in a marketing Groundhog Day? You’re not alone. Australian small businesses switching marketers every few months is more common than you think—and it’s costing time, money,...
How Micro-Brands Are Winning Big: A Small Business Guide to Standing Out in 2025
What Are Micro-Brands — And Why Should You Care? Let’s cut through the noise: in 2025, small is the new smart.A micro-brand is a small business with a bold identity, laser-sharp focus, and a community that actually cares. It’s not about being...
Member Spotlight: Sarah from Mariner Boating Holidays — Sailing Into Business With Heart (and Donkeys on Beaches)
What do donkeys on Greek beaches, solo travellers, and business courage have in common? One incredible human: Sarah from Mariner Boating Holidays. Growing Up With the Sea Some kids grow up dreaming of becoming astronauts. Sarah grew up sailing the...
Why Having a Dedicated Virtual Assistant is a Game-Changer (And How to Train, Utilise, and Treat Them Like Gold)
Picture this: you’re dreaming up your next big idea while your inbox is tamed, social posts are magically scheduled, your customer list is neat and shiny, and a fresh blog draft is waiting for your thumbs-up. That, my friend, is the magic of a...
Digital Marketing for Small Business Owners: A Real-World Guide to Online Success
Running a small business? You’ve already got a full plate—admin, customers, products… and now marketing wants a seat at the table too? Deep breaths. Digital marketing doesn’t have to be another stressor—it can actually be the thing that brings in...
Small Business Marketing: 10 Big Wins Without Feeling Cringe or Going Broke
Let’s be real: Small business marketing can feel like juggling flaming swords while riding a unicycle. Between shiny new tools, endless social media trends, and your to-do list that’s longer than a giraffe’s neck, it’s enough to make any business...
Stop These 3 DIY Marketing Mistakes (and Grow Without Burnout)
DIY marketing mistakes trip up tons of small business owners. You didn’t sign up to be a full-time marketer—but suddenly you're juggling social posts, emails, packing orders, and everything else. If you’re nodding, this article is your rescue...
Marketing When Business is Quiet: 5 Smart Moves That Won’t Cost You a Cent
Slow season? Use these 5 clever, cost-free marketing when business is quiet moves to stay visible, build momentum, and prep for your next wave of customers. Business a bit too quiet? Maybe it’s school holidays, the off-season, or just one of those...
How to Get More Customers: 5 Simple Strategies That Actually Work for Small Businesses
Let’s be real for a sec... If you’re a small business owner, there’s one question that’s probably tap-dancing through your brain on repeat:“How do I get more customers?” Yep, that question is the heartbeat behind cash flow issues, slow sales,...