Basic Bananas Journal

The latest tips from the Basic Bananas team

The Unasked Question – Who Are You, Really?

Some people thought I was a little weird when I asked them ‘who are you, really!‘ Last week I went to a spoken word performance with a few friends in Venice Beach. Mustafa Effortless, an incredibly talented artist made us all think about...

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Carry-On Only! How to narrow down your choices

My bags are packed and I‘m ready to go. Luckily my packing process is pretty smooth nowadays as I‘ve really figured out how to avoid over packing. Being a frequent traveller, I‘ve fallen in love with travelling light with a carry-on bag...

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Celebration is the ‘real’ breakfast of champions

I know I‘d go starving if I only had celebration for breakfast and I‘d certainly miss my green smoothies, however celebration should be part of our daily rituals. Don‘t get too excited though! Different people have different perceptions of...

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Honestly, is Honesty Outdated?

Today I got an email from a friend, a real estate gun who has just switched his agency after a highly successful career with his past employer. His move would have come as a shock to many people but instead of trying to keep quiet about it, he just...

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Simplification is a beautiful thing

I was listening to an interview the other day about a movie producer who made millions and realized that money doesn‘t make him happy (nothing new, I know!), in fact his fancy lifestyle and all the toys and gadgets he possessed made him pretty...

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From Praise to Publicity – Jess B (Intern)

From Praise to Publicity – Jess B (Intern)

The importance of testimonials for marketing Praise from an existing customer is increasingly important to a prospective customer‘s perceived value of a product or service. It‘s kind of like online word-of-mouth marketing between complete strangers...

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Marketing Trends for 2013

Marketing Trends for 2013

Good news or bad news? Let‘s look at a few small business marketing trends for 2013 Wow, over the last few weeks I must have been asked this question at least twenty times! What‘s going to happen in the small business marketing world in 2013? So I...

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Lessons from Mongolia (Part 1)

This article is coming to you from somewhere in between Mongolia and Russia as I‘m sitting on the Trans-Siberian railway admiring the landscapes and thinking about how there is so much we can learn from the Mongolian nomads. Living with the nomads...

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