Basic Bananas TV
The latest tips from the Basic Bananas team
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[MARKETING MOMENTS ON THE GO] DISCOVER THREE VALUABLE BUSINESS INSIGHTS FROM SIR RICHARD BRANSON
In this short video on location in stunning Dubrovnik, Croatia, Franziska shares three tips from an interview with Richard Branson that are valuable for any business owner. Highlights: 0:28 Three quick tips 0:31 1. How...
[MARKETING MOMENTS ON THE GO] THE THREE QUESTIONS EVERY BUSINESS OWNER MUST ASK THEMSELVES
We're back with another Marketing Moments on the Go! Identifying your target market/s involves a combination of research, analysis, and understanding of your product or service and the potential customers who would...
[MARKETING] THE IMPORTANCE OF OWNING THE DECISION MAKING PERIOD
Discover how to master the art of owning the decision making period in order to acquire more customers through your various marketing channels. Most businesses neglect the most important time of a customer journey and...
The Power of Words in Marketing and Sales: Are We The Right Fit?
In this episode, Franziska shares the importance of using the right words in marketing communication. https://youtu.be/xw9aoei-61U Highlights: 0:08 One question that will transform your sales returns 1:34 Focus on your audience vs you 2:00 Pushing...
The Jam Experiment – How does your product offering impact your sales conversions?
In 2000, two psychologists from Columbia and Stanford University conducted an interesting study about human behaviour when faced with a multitude of product choices: The Jam Experiment. They discovered that when people...
[Pricing Strategies] How to Sell More of Your Products and Services
In this episode, Christo shares a really quick and very effective trick to improve your sales using precise pricing strategies. Highlights: 0:00 Exact numbers 0:47 Big brand examples Need help with pricing your products...
How to Create a Deeper Connection with Your Customers
In this episode, Christo shares a quick tip on how you can strive to achieve a human connection with your customers. Highlights: 0:00 How to create a deeper connection with your customers 0:41 The power of amplifying...
The Evolution of Web3 Marketing. What is Web3 Marketing?
In this video, Franziska shares a brief overview of the world wide web - from how it all started, to how it’s going, and to where Web3 is headed. As a business owner and leader in your field, it’s important to stay up...
Using AI As Your Marketing Assistant
In this episode, Christo talks about how to use artificial intelligence—specifically Open AI’s blockbuster chatbot, ChatGPT, as your newest marketing assistant. 0:00 What is ChatGPT 0:45 How to communicate with ChatGPT...
Your Facebook account got hacked… Now what? (Part 2)
In this follow-up episode from last month’s Facebook account hacking incident, Christo gives a quick update plus a couple of useful tips from this experience. Highlights: 0:00 What’s happened since… 0:47 Tip #1: Avoid...
[BOOK RECOMMENDATION] Drive: The Surprising Truth About What Motivates Us by Daniel Pink
In this episode, Franziska talks about Daniel Pink’s bestselling book, Drive, and shares three of the key motivators that we have as people, and how you can leverage them in your business. Highlights: 0:00 Understanding the key motivators 1:12...
A chat with Jack Daly, the world’s best sales trainer
In this episode, Franziska and Jack Daly share an open and invaluable discussion about all things sales. Highlights: 0:00 Intro 2:39 The three sins of sales management. 15:46 How to put together a sales playbook. 18:44...
Your Facebook account got hacked… Now what?
In this episode, Christo shares a recent frustrating experience with our Facebook ads account, as well as some tips on what to do should it ever happen to your Facebook account (hopefully never!). Highlights: 0:00 The...
If you want to go far, go together
In this episode, Franziska shares one of her favourite pieces of advice for business owners, "If you want to go far, go together". Highlights: 0:00 An introduction to one of our favourite proverbs 1:01 Why walking the...
The Importance of Brand Personality
In this episode, Christo talks about the importance of building a brand personality. Plus, some exclusive footage of the Basic Bananas team as they share the characters they’ve loved throughout their lives. Highlights...
[ENTREPRENEUR SPOTLIGHT] Denise Neville: 20 Years of Business Wisdom
Harnessing Business Wisdom with Denise Neville In this insightful episode, Franziska sits down with Denise Neville, the visionary behind TranZition™ Group. With over two decades of experience as a business owner,...
The One Productivity Hack That Might Just Change Your Output
In this episode, Franziska shares a very practical tip we all love to do: a little 'Productivity Hack' at Basic Bananas HQ. Watch this short clip and find out how you can enhance your #focus too! Highlights: 0:00 Intro...
Why is fun important?
In this episode, Christo interviews the Basic Bananas Team to find out what they do for fun every single week and shares why is fun important in your business. Highlights: 0:00 Intro 0:17 Why is fun important? 0:39...
[ENTREPRENEUR SPOTLIGHT] Kristin Miller: Thrive on Learning Something New
In another installment of Entrepreneur Spotlight, we feature Trade Guardian’s Co-Founder, Kristin Miller. Sharing the “virtual room” with Franziska, Kristin spills her business secrets, tips, and how she thrives on...
The Power of Journaling
In this episode, Franziska shares a little ninja hack about how journaling can be a very powerful tool in your business. Highlights 0:00 Intro 0:48 Go digital or stay old school 1:36 Julia’s pen and paper approach 2:06...
[Entrepreneur Spotlight] Karla Armas: Inspiring Creativity & Courage Amidst Uncertain Times
Franziska puts the spotlight on the one and only, Karla Armas of Nordic Fusion, who’s nothing short of passion when it comes to curating Scandinavian products and design. Watch the interview to find out more about...
SEO TIP: What’s a Pillar Post?
Christo’s back with another super practical tip on Search Engine Optimisation (SEO) — a way to show Google what’s important on your website. 0:00 Intro 0:20 Free traffic? YES, please! 0:37 What on earth is a Pillar...
[ENTREPRENEUR SPOTLIGHT] Wisdom from a Heart-Centred Business Owner
Franziska interviews our amazing Clever Bunch alumna and Genius Bunch member, heart-centred business owner, Ana Lovera, founder of Ana Lovera & Co., in this special half-hour episode. Ana shares her formula to push...
Tips to Reduce Stress
In this video tip, Christo's back with practical ways to reduce stress. He also goes around to interview the team at Basic Bananas HQ to share their own awesome ways to de-stress. Highlights: 0:00 Intro 0:18 How does...