Basic Bananas TV
The latest tips from the Basic Bananas team
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Referral System Ninja Hack
Do you guys want to hear a ninja hack? Based on our experience, some businesses are not leveraging an effective referral strategy. In this episode, Franziska shares a very practical referral system that we use in our...
The importance of humanising your marketing – from Sardinia
Franziska’s here to treat us with a very practical marketing tip AND a quick tour around the super beautiful village of Seulo, Sardinia. Highlights: 0:00 Hello from Sardinia! 0:22 Blue Zones 0:52 Reasons why people in...
How to finish EOFY Strong
Are you all set for the End of financial year (EOFY)? What are the things that you need to consider? Christo’s here with a quick tip for all business owners. Highlights: 0:00 Intro 0:40 Spend to save 1:10 It’s time to...
How to Solve Your Biggest Marketing Problem
In this episode, Christo’s back with a quick tip explaining your biggest marketing problem and how to solve it. Highlights: 0:00 Intro 0:20 The biggest challenge 1:36 The reality is… 2:56 The Blast Off Marketing...
How do I get quick cash into my business?
No, this isn’t a Zoom background, Christo’s in Fiji for real! And he’s there to share the quickest way to get quick cash into your business. Highlights: 0:00 Intro 0:24 The quickest way to get $$$ 1:01 To keep the cash...
How much should I spend on marketing?
Fresh from filming a masterclass for a business channel, Franziska sheds some light to the question, “What marketing budget should I spend?” Highlights: 0:00 Introduction 0:25 The long answer 1:08 The short answer Do...
Do I need a .com domain for my business? | How to choose the right domain extension for your business
In this episode, Franziska answers the question: does your business need a dot-com URL domain, or can you use another URL? Highlights: 0:00 Intro 0:43 The Answer 1:43 Why “.com” is preferable 2:22 Other things to consider… 3:51 What are the options...
Apple’s New Mail Privacy Protection: What does it mean for your email marketing strategies?
In this episode, Christo clarifies Apple’s latest update (iOS 15) when it comes to email marketing and how it may impact mass email campaigns. Highlights 0:00 Introduction 0:36 iOS update: What happened? 1:54 Adjusting your database triggers 2:24...
Little ninja hack: How to ‘get into somebody’s pants’ (metaphorically!)
In this episode, Franziska shares a little ninja hack - how you can get into somebody’s pants (metaphorically of course) and how this can be very useful in the business world. It’s all about the personal touch (no pun intended:-)). Highlights: 0:28...
Brand Strategy: How to Use the Twelve Brand Archetypes by Carl Jung in Your Business
After two looooong years, Franziska and Julia finally head to their first big in person keynote post lockdowns! Watch this episode for some exclusive behind the scenes footage and a little golden nugget on brand strategy from Julia (spoiler alert:...
[Tech Recommendation] How to Book Meetings Faster with TidyCal
How many scheduling tools have you used that simply didn’t do the job for you? Christo is back with a hot tech recommendation on how to make your calendar bookings and meeting requests a lot more efficient and hassle-free. Highlights: 0:00 Intro...
The Culture Matrix™ (Part 4 of 4)
In the final installment of this 4-part series, Franziska walks us through activating the culture matrix code and principles across the business. Highlights: 0:00 Recap of Part 1: Culture Pulse Check 0:24 Recap of Part 2: Creating team principles,...
The Culture Matrix™ (Part 3 of 4)
In the third episode of this 4-part series, Franziska shares how to put together a Culture Book, including a special sneak peek of the Basic Bananas Culture Book for a little bit of inspiration for your own Culture Matrix. Highlights: 0:00 Recap...
The Culture Matrix™ (Part 2 of 4)
In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy...
The Culture Matrix™ (Part 1 of 4)
In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04...
How to Get Higher Returns from Marketing Spend
In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend? Highlights: 0:00 Intro 0:18 A little shift on your thinking 0:35 How to make...
How to Write an Effective Purpose Statement
One of the key elements of a really good brand strategy is to have a compelling and meaningful purpose statement for your business. Whether you already have a great purpose statement, need a refresh, or just starting...
Selling for Non-Sellers
Sales Tip Alert! Christo’s back with another useful selling tip for business owners who cringe whenever it’s time to “sell”. Highlights 0:00 Intro 0:17 “I don’t want to be a salesperson” 0:50 The reason we get annoyed...
How to Write a Great Job Ad To Attract The Best Talent
How do you attract the best talent and keep the A-players? In this episode, Franziska highlights the connection between a job posting and marketing your business to make sure your advertised position stands out to...
Saving Time Like A Pro
Are you often distracted? Do you tend to procrastinate? Is your inbox a real “time thief”? Having so much to do with very limited time every single day, Christo shares a few easy-to-implement tips on how to be more...
End Your Meetings With This Question
How do you finish your meetings? If you’re looking for a way to effectively sum up what’s been discussed, you might find Franziska's favourite question to ask at the end meetings super useful! Highlights: 0:00 Intro...
A Simple Hack to Crush Your High Impact Tasks
Want in on a secret on how to complete the tasks that are going to propel your business forward every single day? In this video tip, Christo shares a simple hack, a secret that lies within observing your energy levels...
Tiered Pricing | A quick guide to pricing right
In this episode, Franziska shares her insights on using a tiered pricing model to reach a wider audience. Generally used by software companies, watch this video to discover how it can also be applied to any other...
Quarterly Planning
Are you working with a team? Planning to work with a team? Or are you working by yourself? It. Doesn’t. Really. Matter. In this video, Christo shares the planning template we use at Basic Bananas HQ every quarter to...