Basic Bananas TV

To rebrand, or not to rebrand, that is the question. If you feel like your brand is lacking a bit of sparkle, it might be time for a refresh. Here’s a quick tip on how to work out if a rebrand is just what you need. Highlights: 0:37 The key reason...

In this episode, Christo shares a practical, productivity tip on how to reduce procrastination and tick more tasks off your list.  Highlights: How to create a clean slate 0:51 Book yourself a holiday 1:17 Look for opportunities to start fresh 1:32...

Fresh off the latest projects at our branding agency, The Business Hood, Franziska talks about the power of rethinking the positioning of your business. Which begs the question, "What problem are you solving?" Highlights: Where to start when it...

In this episode, Christo attempts to answer one of the lingering questions in our minds, “Are Apple and Google really listening to you?” Highlights: The Earplugs Story 0:17 Facebook and Instagram targeting 1:12 Lookalike audiences 2:12 What Google...

Franziska’s back in this myth-busting episode to share five common misconceptions about social media and how to overcome them.  Highlights: Myth #1 You need to use as many social media channels as possible 00:34 Myth #2 Don’t stalk people 1:36 Myth...

In this episode, Christo shares some insights around the different levels business owners move through whilst building a business and ultimately, achieving success.  Highlights: Level 1: The “Exciting” Part 0:21 Level 2: The Reality 0:34 Level 3:...

Are you confident you’re charging enough for what you offer? In this episode, Franziska reveals some split testing results of different pricing and price points.  Find out... ...how to figure out pricing if you’re offering smaller-priced items 3:28...

As a general rule, confused customers don’t buy. In this episode, Christo shares how to increase conversions on your website, and the importance of having a clear entry product or call to action on your homepage. Highlights: Confusion ≠ sales 0:25...

In this episode, Franziska thinks out loud about what message she’d put on a giant billboard, reflecting on how to create a billboard message that truly stands out. Highlights: Always respond with kindness 0:48 Embracing courage 1:48 What does...

In this episode, Franziska’s back with a very timely ‘mindset tip’ and shares four ways of how to deal with negative thoughts and how to attract positivity. Highlights: Stopping the negative spiral 1:52 The power of breath 2:07 Noticing good things...

How many ingredients do you need to bake a cake? In this episode, Christo highlights social media as an important “ingredient” of your marketing strategy - but what ingredients make the rest of the cake? Highlights: Why focusing only on top of the...

When it comes to marketing, putting all your eggs in one basket isn’t a good idea. In this episode, Franziska emphasizes the importance of diversifying your marketing tactics for steady cashflow.  Highlights: Why relying on only one or two...

SALES TIP ALERT! In this episode, Christo shares 3 quick-fire ways to sell more products. Recap: *Limit your products [0:17] *Highlight the best seller and the most lucrative product [0:34] *Show proof [1:16] Do you enjoy making these changes? Chat...

Want to find out what makes a really great lead magnet? A lead magnet, also known as “a first date” or “lead capture,” is a powerful tool in marketing. Its primary purpose is to attract prospects and seamlessly move them into your marketing...

So many business owners are looking to outsource their marketing but often end up disappointed with seeing such little return after forking out so much money to someone else. And then what?   In this episode, Christo shares why it‘s crucial that...

Hey Business Ninjas! It‘s Monday, and Franziska is back with a different kind of Basic Bananas TV tip. Find out which type of business owner you are and what this means for your business growth.   Highlights: Playing the waiting game [0:37]...

Many business owners feel defeated because they‘re not getting the results they want from their marketing. The reason why this happens for a lot of businesses is because they expect their marketing activities to immediately turn into sales....

Relying on only one marketing channel can be risky business! The most important question to diversify your marketing is: what other channels can you explore to reduce that risk? If that one marketing strategy doesn’t work anymore, the business is...

Stuck on content ideas for your website? If you‘re in need of a simple and easy way to generate interesting and engaging content for your business, this video tip is for you! In this Basic Bananas TV episode, Christo shares a simple process to...

In this Basic Bananas TV episode, Franziska shares the things you need to know and what to do on how to run online events that will make them more interesting and appealing to your audience.   Episode highlights: [1:02] Create a set that reflects...

As promised, here is a quick video on the latest iOS 14.5 changes and what to do about them. Most importantly, don‘t panic! In this episode, our co-founder Franziska shares five (5) things you can do right now for your ad campaigns not to be...

Are you posting but getting very little engagement? One of the secrets of the most successful social media agencies is the use of content buckets to generate more engagement on social media. In this video, Christo shares how to create your own...

As a business owner knowing the latest marketing trends will support you in staying ahead of the game.   In this episode, Franziska shares 3 #marketingtrends you must know: Be very SPECIFIC with your NICHE and OWN it (0:38) The power of...