Basic Bananas TV

After two looooong years, Franziska and Julia finally head to their first big in person keynote post lockdowns! Watch this episode for some exclusive behind the scenes footage and a little golden nugget on brand strategy from Julia (spoiler alert:...

How many scheduling tools have you used that simply didn’t do the job for you? Christo is back with a hot tech recommendation on how to make your calendar bookings and meeting requests a lot more efficient and hassle-free.  Highlights: 0:00 Intro...

In the final installment of this 4-part series, Franziska walks us through activating the culture matrix code and principles across the business.  Highlights: 0:00 Recap of Part 1: Culture Pulse Check 0:24 Recap of Part 2: Creating team principles,...

In the third episode of this 4-part series, Franziska shares how to put together a Culture Book, including a special sneak peek of the Basic Bananas Culture Book for a little bit of inspiration for your own Culture Matrix.  Highlights: 0:00 Recap...

In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy...

In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04...

To rebrand, or not to rebrand, that is the question. If you feel like your brand is lacking a bit of sparkle, it might be time for a refresh. Here’s a quick tip on how to work out if a rebrand is just what you need. Highlights: 0:37 The key reason...

In this episode, Christo shares a practical, productivity tip on how to reduce procrastination and tick more tasks off your list.  Highlights: How to create a clean slate 0:51 Book yourself a holiday 1:17 Look for opportunities to start fresh 1:32...

Fresh off the latest projects at our branding agency, The Business Hood, Franziska talks about the power of rethinking the positioning of your business. Which begs the question, "What problem are you solving?" Highlights: Where to start when it...

In this episode, Christo attempts to answer one of the lingering questions in our minds, “Are Apple and Google really listening to you?” Highlights: The Earplugs Story 0:17 Facebook and Instagram targeting 1:12 Lookalike audiences 2:12 What Google...

Franziska’s back in this myth-busting episode to share five common misconceptions about social media and how to overcome them.  Highlights: Myth #1 You need to use as many social media channels as possible 00:34 Myth #2 Don’t stalk people 1:36 Myth...

In this episode, Christo shares some insights around the different levels business owners move through whilst building a business and ultimately, achieving success.  Highlights: Level 1: The “Exciting” Part 0:21 Level 2: The Reality 0:34 Level 3:...

Are you confident you’re charging enough for what you offer? In this episode, Franziska reveals some split testing results of different pricing and price points.  Find out... ...how to figure out pricing if you’re offering smaller-priced items 3:28...

As a general rule, confused customers don’t buy. In this episode, Christo shares how to increase conversions on your website, and the importance of having a clear entry product or call to action on your homepage. Highlights: Confusion ≠ sales 0:25...