Basic Bananas TV

The latest tips from the Basic Bananas team

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The Culture Matrix™ (Part 4 of 4)

In the final installment of this 4-part series, Franziska walks us through activating the culture matrix code and principles across the business.  Highlights: 0:00 Recap of Part 1: Culture Pulse Check 0:24 Recap of Part 2: Creating team principles,...

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The Culture Matrix™ (Part 3 of 4)

In the third episode of this 4-part series, Franziska shares how to put together a Culture Book, including a special sneak peek of the Basic Bananas Culture Book for a little bit of inspiration for your own Culture Matrix.  Highlights: 0:00 Recap...

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The Culture Matrix™ (Part 2 of 4)

In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy...

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The Culture Matrix™ (Part 1 of 4)

In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04...

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How to Get Higher Returns from Marketing Spend

In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend?  Highlights: 0:00 Intro 0:18 A little shift on your thinking 0:35 How to make...

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How to Write an Effective Purpose Statement

One of the key elements of a really good brand strategy is to have a compelling and meaningful purpose statement for your business. Whether you already have a great purpose statement, need a refresh, or just starting...

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Selling for Non-Sellers

Sales Tip Alert! Christo’s back with another useful selling tip for business owners who cringe whenever it’s time to “sell”.  Highlights 0:00 Intro 0:17 “I don’t want to be a salesperson” 0:50 The reason we get annoyed...

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