Basic Bananas TV

In this episode, Christo attempts to answer one of the lingering questions in our minds, “Are Apple and Google really listening to you?” Highlights: The Earplugs Story 0:17 Facebook and Instagram targeting 1:12 Lookalike audiences 2:12 What Google...

Franziska’s back in this myth-busting episode to share five common misconceptions about social media and how to overcome them.  Highlights: Myth #1 You need to use as many social media channels as possible 00:34 Myth #2 Don’t stalk people 1:36 Myth...

In this episode, Christo shares some insights around the different levels business owners move through whilst building a business and ultimately, achieving success.  Highlights: Level 1: The “Exciting” Part 0:21 Level 2: The Reality 0:34 Level 3:...

Are you confident you’re charging enough for what you offer? In this episode, Franziska reveals some split testing results of different pricing and price points.  Find out... ...how to figure out pricing if you’re offering smaller-priced items 3:28...

As a general rule, confused customers don’t buy. In this episode, Christo shares how to increase conversions on your website, and the importance of having a clear entry product or call to action on your homepage. Highlights: Confusion ≠ sales 0:25...

In this episode, Franziska thinks out loud about what message she’d put on a giant billboard, reflecting on how to create a billboard message that truly stands out. Highlights: Always respond with kindness 0:48 Embracing courage 1:48 What does...

In this episode, Franziska’s back with a very timely ‘mindset tip’ and shares four ways of how to deal with negative thoughts and how to attract positivity. Highlights: Stopping the negative spiral 1:52 The power of breath 2:07 Noticing good things...

How many ingredients do you need to bake a cake? In this episode, Christo highlights social media as an important “ingredient” of your marketing strategy - but what ingredients make the rest of the cake? Highlights: Why focusing only on top of the...