Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S15 EPISODE 23: From Transaction to Transformation: How Purpose-Driven Businesses Change Lives with B1G1
What if every time you made a sale, something great happened in the world? In this powerful episode, we dive into the inspiring world of B1G1, a global movement enabling thousands of businesses to create positive...
S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows
In this episode, Justin Meadows (founder of TunedWP) joins the show to reveal how businesses can adapt to the shift from traditional SEO to AI search. Learn the essential steps to becoming a top-recommended provider by mastering EEAT, conversational content, and topic domination.
S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky
Learn how Alexis Sikorsky turned a 75 percent revenue collapse into a $100M exit. In this episode, he reveals the real lessons behind scaling, crisis management, private equity decisions, and building a strong revenue foundation. Perfect for founders who want smarter strategy, resilience, and long term growth.
S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells
In this episode, Mystery Shopping Specialist Jen Wells uncovers how mystery shopping can transform your customer experience and dramatically boost sales. With more than 23 years in the field, Jen explains what mystery shopping really is, the hidden service gaps it exposes and the practical steps any business can take to improve performance and increase revenue.
S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri
In this episode, Ameen Nassiri shares how top luxury brands like Louis Vuitton and Gucci evolve with shifting customer expectations. With 24 years leading SPS Worldwide, Ameen reveals how authenticity, emotional connection, and innovation drive lasting brand relevance. Tune in to learn his best lessons on brand activations, industry lifecycles, and the future of luxury marketing.
S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson
Why do so many women feel uncomfortable talking about money? What if money didn’t have to be stressful? In today’s empowering episode, we’re joined by Jen Richardson, founder of 123 Financial Group and Got Money Honey....
S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards
Discover how your senses influence mood, focus, and creativity. Learn simple ways to design spaces that boost wellbeing, performance, and inspiration.
S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee
Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. In this energising episode, we chat with Brendan Lee, founder of Be Digital...
S15 EPISODE 15: How to get unstuck with Suzy Jacobs
Ever feel like you're spinning your wheels, stuck in a loop of self-doubt and second-guessing? Suzy Jacobs has been there, and now she helps others break free. Self-employed since 19, Suzy transformed her own story and...