In this masterclass with Tracey Felicidade Jones, you'll discover the magic of brand archetypes and why they're the DNA of unforgettable brands. Just like people have personalities, so do brands!
Ever wonder why some marketing hits and others miss? It often comes down to understanding your brand's core values – its archetype. Tracey's here to demystify it all with her unique Genie Formula, revealing the 12 fundamental brand archetypes and helping you pinpoint where your brand truly shines.
Imagine knowing exactly how to position your brand to create real magic! In this fun and down-to-earth masterclass, you'll walk away with:
- A clear understanding of what brand archetypes are and why they're crucial for building a top-notch brand.
- Knowledge of the 12 core brand archetypes – from The Innocent to The Outlaw!
- Real-world examples of famous brands that nail their archetype.
- Insights into how your brand archetype influences your colour palette and design choices.
- The power to craft your brand's message and tone of voice with confidence.
- Why choosing the right photography is key to your brand's visual story
- The ability to start identifying your brand's unique archetype (you might even have two!).
