Thanks for registering for the Brand Archetypes: Unlock Your Magic Masterclass

When:

Sydney time (AEDT)
Tuesday, 13th of May 2025, 10am - 12pm

LA time (PDT)
Monday, 12th of May 2025, 5pm - 7pm

In this masterclass with Tracey Felicidade Jones, you'll discover the magic of brand archetypes and why they're the DNA of unforgettable brands. Just like people have personalities, so do brands!

Ever wonder why some marketing hits and others miss? It often comes down to understanding your brand's core values – its archetype. Tracey's here to demystify it all with her unique Genie Formula, revealing the 12 fundamental brand archetypes and helping you pinpoint where your brand truly shines.

Imagine knowing exactly how to position your brand to create real magic! In this fun and down-to-earth masterclass, you'll walk away with:

A clear understanding of what brand archetypes are and why they're crucial for building a top-notch brand.
Knowledge of the 12 core brand archetypes – from The Innocent to The Outlaw!
Real-world examples of famous brands that nail their archetype.
Insights into how your brand archetype influences your colour palette and design choices.
The power to craft your brand's message and tone of voice with confidence.
Why choosing the right photography is key to your brand's visual story
The ability to start identifying your brand's unique archetype (you might even have two!).

About Basic Bananas

Basic Bananas is the fastest growing marketing education company in the world with programs running across Australia, USA, Canada, New Zealand and Switzerland. The business was founded over a decade ago by award-winning entrepreneurs Franziska Iseli and Christo Hall.

We're proud to have worked with thousands of business owners around the globe on a mission to create ripple effects through marketing education. We are known for our systematic, practical and strategic frameworks that have changed countless businesses... and lives!

"We don’t have thousands of dollars to spend on marketing, so we’ve got to be really clever with how we go about it…taking the stuff I learn from you guys we made 40% of our usual annual turnover in one month!"

Craig Basford, Big Shed Brewing Concern

Frequently Asked Questions (FAQ)

Can I tune in from anywhere?
Yes! As long as you’re connected to wifi you can tune in from anywhere in the world and from any digital device via Zoom.

Do I receive the recording with my booking?
Yes! You’ll receive the recording within two business days, if not sooner!

Can a team member join in the session?
One registration is equivalent to one unique link to join. However, why not make it an office party and gather the team around for a learning session!

Do Basic Bananas Members get free access to this masterclass?
Active members of The Basic Bananas Community, Clever Bunch and Genius Bunch get FREE access to all of our masterclasses, Join the Session From Within the Members Platform.

How long is the recording available?
The recording will be available for three months after the session.

What other masterclasses are available?
Click here to join our community and make sure you never miss out on any updates on future masterclasses.

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