by Basic Bananas | Aug 17, 2014 | Basic Bananas Blog - Marketing Articles
I was listening to an interview the other day about a movie producer who made millions and realized that money doesn‘t make him happy (nothing new, I know!), in fact his fancy lifestyle and all the toys and gadgets he possessed made him pretty unsatisfied. So what did...
by Basic Bananas | Aug 4, 2014 | Basic Bananas Blog - Marketing Articles
The importance of testimonials for marketing Praise from an existing customer is increasingly important to a prospective customer‘s perceived value of a product or service. It‘s kind of like online word-of-mouth marketing between complete strangers and facilitated by...
by Basic Bananas | Jun 15, 2014 | Basic Bananas Blog - Marketing Articles
Today we’re going to look at ways to have a life and busy schedule. Do you have no time and energy to do things for yourself? Do you take your work home with you? Do you never have time to think? If you find yourself answering ‘yes’ to these...
by Basic Bananas | Dec 24, 2012 | Basic Bananas Blog - Marketing Articles
Good news or bad news? Let‘s look at a few small business marketing trends for 2013 Wow, over the last few weeks I must have been asked this question at least twenty times! What‘s going to happen in the small business marketing world in 2013? So I thought I‘d jot down...
by Basic Bananas | Aug 14, 2012 | Basic Bananas Blog - Marketing Articles
This article is coming to you from somewhere in between Mongolia and Russia as I‘m sitting on the Trans-Siberian railway admiring the landscapes and thinking about how there is so much we can learn from the Mongolian nomads. Living with the nomads in Mongolia was one...
by Basic Bananas | Jun 23, 2012 | Basic Bananas Blog - Marketing Articles
What are keywords? We are often asked ‘what are keywords and how do I find them?‘ Keywords are the words that you would like to be found for when people search for your business online. So, let‘s say someone does a search for ‘fresh apples’ in Google and...
