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S13 EPISODE 08: Insights from an amazing business that has been running for over 20 years.

S13 EPISODE 08: Insights from an amazing business that has been running for over 20 years.

by Basic Bananas | Apr 27, 2023 | Marketing Podcast Episodes

Most businesses sadly don’t make it past the first 3 years, let alone 10 years. Espresso Services Plus has been running for over 20 years! Please meet Jo Mendes, the genius behind the marketing and branding of this amazing business. In this episode, Joana shares how...
S13 EPISODE 07: Relationship talk with Amy Islip from Think Better

S13 EPISODE 07: Relationship talk with Amy Islip from Think Better

by Basic Bananas | Apr 16, 2023 | Marketing Podcast Episodes

Relationships are at the core of business (and life!). And the quality of a relationship determines the quality of our lives and the success of our businesses.  In this episode, we are chatting with Amy Islip, the founder of Think Better. Amy is a Registered Clinical...
S13 EPISODE 06: An Update on Web 3.0 Marketing

S13 EPISODE 06: An Update on Web 3.0 Marketing

by Basic Bananas | Mar 30, 2023 | Marketing Podcast Episodes

Web 3.0 Marketing is still a very foreign concept for a majority of people and there’s only a small audience of early adopters, yet it is important to understand the evolution of the world wide web so we can get prepared for the future. In this episode, you’ll...
S13 EPISODE 05: How A Jiu-Jitsu Academy Has Grown with a Clever Approach to Marketing

S13 EPISODE 05: How A Jiu-Jitsu Academy Has Grown with a Clever Approach to Marketing

by Basic Bananas | Mar 16, 2023 | Marketing Podcast Episodes

Gillian Cox and her partner Jack have grown a popular Jiu-Jitsu academy with a smart approach to differentiating and building community! In this episode, you’ll discover how Gillian… Raised her prices and didn’t lose any customers. Adjusted her offerings to make her...
S13 EPISODE 04: How writing a book can be both beneficial and therapeutic at the same time

S13 EPISODE 04: How writing a book can be both beneficial and therapeutic at the same time

by Basic Bananas | Feb 12, 2023 | Marketing Podcast Episodes

Should you write your own book? A question we get asked so often by brilliant business owners. The answer is not really ‘one size fits all’, but luckily we have an amazing author in our Clever Bunch community – Sue Kennedy, the founder of Author Academy. We...
S13 EPISODE 03: How to stay innovative in 2023 and be excited about the future

S13 EPISODE 03: How to stay innovative in 2023 and be excited about the future

by Basic Bananas | Jan 29, 2023 | Marketing Podcast Episodes

Innovation must be an integral part of every business strategy. In this episode, “How to Stay Innovative in 2023 and Be Excited About the Future,” Christina Gerakiteys, a renowned innovation strategist and the visionary founder of UtopiaX and IdeaSparx,...
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