S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1

by Basic Bananas | Jun 11, 2019 | Marketing Podcast Episodes

In this episode, Franziska & Christo, co-founders of Basic Bananas share their business lessons from riding their motorbikes from Switzerland to Kazakhstan. How to overcome failure with this one shift in perception. Why pit stops are important in your business....

S09 EPISODE 8: Should I create a separate brand for high-end customers?

by Basic Bananas | May 19, 2019 | Marketing Podcast Episodes

In this episode, Christo answers this listener‘s question and shares insights to improve your brand including: Why you need to position your brand above your current market to have happy customers. How pricing impacts the perception of your brand. What big brands do...

S09 EPISODE 7: How to grow your team using virtual assistance

by Basic Bananas | May 7, 2019 | Marketing Podcast Episodes

Hiring a virtual assistant can be a super smart way to grow your team in a low-risk way. In this episode, you‘ll discover… The benefits of using a virtual assistant. How to hire a virtual assistant and keep them engaged as a team member. How to keep your quality...

S09 EPISODE 6: Do I need a tagline?

by Basic Bananas | Apr 28, 2019 | Marketing Podcast Episodes

The purpose of a tagline or a slogan is to position your business and attract the right customers. In this episode, you‘ll discover… Some of the best taglines in the world. How to craft a powerful tagline. The secret ingredient to make your tagline appealing....

S09 EPISODE 5: The Importance of Community

by Basic Bananas | Apr 9, 2019 | Marketing Podcast Episodes

In this episode, you‘ll discover… Why community is so important when you run a business Different types of communities How to find or build your own community If you‘d like to join us at one of the workshops, please visit your country‘s link: USA –...

S09 EPISODE 4: The 9 Marketing Principles Every Business Owner Must Know

by Basic Bananas | Apr 1, 2019 | Marketing Podcast Episodes

Discover the nine marketing principles you must know to create better marketing campaigns. In this episode, you‘ll discover… The hunting versus farming approach to marketing How recency and frequency can help you dominate your industry How to lead with value and...