Take your marketing skills to the next level with The Clever Bunch.
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Created by renowned international marketing organization 
Basic Bananas, The Clever Bunch is the world’s leading marketing mentoring program for business owners, marketers, and those who want to learn from the best and become the best at marketing.
For a business to succeed, you need two things: A great offering (product or service) and great marketing. One doesn’t work without the other long term. Understanding and applying marketing is crucial in today’s competitive world for businesses to not only survive but also thrive.
Marketing is a skill for life every business owner must acquire in order to wildly succeed. If you’re looking to increase both your competence and confidence to successfully market and grow your business, then The Clever Bunch is the perfect program for you.
Since its inception in 2009, The Clever Bunch has seen thousands of business owners wildly succeed!
- Grow your brand to increase brand awareness and attract more customers
- Build a marketing machine combining the best strategies tailored to your business
- Bring clarity to your marketing approach and have a clear path of business growth
- Connect with experts and peers for advice, accountability and support.
Why is mastering marketing so important?
Many small businesses lose focus on marketing, mainly because they don’t have a clear roadmap; they squeeze it in when they find the time. It’s so important for a business to have a robust marketing strategy in place, with clear goals and metrics to track. This will help you understand what’s working and where to focus both your time and money, without wasting either.
The Clever Bunch is a unique combination of educational workshops to gain skills for life and mentoring support. Its proven structure has been specifically designed to guide you step-by-step to create a high-performing Marketing Eco-System™ for any business you are involved in.
The end result: A marketing machine to grow your business at the speed you desire.
The Clever Bunch program covers all areas of marketing necessary to grow your business.
Marketing Planning
Having a marketing plan in place is absolutely crucial for a business to succeed wildly. Yet unfortunately many business owners are throwing spaghetti at the wall when it comes to their marketing efforts, resulting in a waste of time and money.
At the beginning of Your Clever Bunch journey, we’ll guide you through developing an effective marketing strategy for your business. This strategy will be implemented and rolled out throughout the program. This way you’ll have clear direction and focus when it comes to growing your business instead of having a scattered approach.
Brand Strategy
Having a proper brand strategy has become ever more important for businesses to succeed. Your brand is one of your biggest assets. The purpose of a smart brand strategy is to create a memorable identity for your business, product or service, differentiate yourself in a crowded market, build customer loyalty and create trust and credibility with your target audiences.
In the Clever Bunch you’ll receive a powerful brand strategy template to create your own based on the success principles of the ‘big guys’. Let’s make your business irresistible to the right audiences.
Digital Marketing
In today’s digital age, where consumers spend more time online than ever before, digital marketing has become a critical component of any successful business strategy. Digital marketing also allows for highly targeted and personalized marketing, reaching only those individuals who are most likely to be interested in your business offerings. Plus it provides valuable data and insights into customer behaviour, enabling you to make informed decisions to optimise and refine your marketing strategies.
In the Clever Bunch you’ll implement the most effective digital strategies tailored to your business. With the power of digital marketing, you’ll increase your visibility, reach a wider audience, and boost your sales.
Social Media
Social media has become an essential tool for businesses of all sizes and industries. By using the right social media platforms, you’ll connect with their target audience, build brand awareness, and increase customer engagement.
Through targeted advertising, your business is able to reach your desired target markets more effectively in order to attract more prospects and increase sales.
In the Clever Bunch program, you’ll map out a smart social media strategy for you or someone on your team to execute with the highest return on investment.
Marketing funnels
Email marketing funnels are a powerful tool for any business to build strong relationships with their audiences, build trust and increase sales. By creating thoughtful, strategic funnels, you’ll deliver the right message to the right person at the right time and turn your prospects into raving fans.
In the Clever Bunch you’ll map out and create the four most important funnels every business must have. You’ll also discover the right software and tch to use to automate and streamline a large part of your marketing communication.
Copywriting
Copywriting is the art and science of creating words and phrases that capture attention, engage, persuade, and ultimately convert your target audiences into customers. A well-crafted piece of copy can make all the difference in your marketing campaigns, helping you stand out from your competition, build trust with your audience, and ultimately drive more sales and profit.
Copywriting is a skill every business owner must hone in order to succeed. With the rise of digital marketing, copywriting has become even more crucial, as businesses need to create engaging content across multiple channels.
In the Clever Bunch you’ll discover the Copywriting Formula™ that will make writing all of your marketing communication effective and effortless.
Offline Marketing
To create a functional and effective Marketing Eco-System™, you need to combine both offline and online marketing strategies to get the most out of your marketing efforts.
Integrating offline and online marketing will lead to more cohesive and effective marketing campaigns.
By utilizing both avenues, you’ll run more cohesive and effective marketing campaigns, ensuring that your communication is reaching a wider audience and reinforcing your brand message across multiple touchpoints.
In the Clever Bunch program, you’ll implement the smartest and most cost-effective offline marketing strategies to complement your digital marketing approach.
Public Realtions
PR is all about building and managing your brand reputation. It’s like having a secret weapon in your arsenal, a way to get your brand story out and heard by a wider audience.
PR involves managing and enhancing the public perception of your business by creating and distributing compelling content and stories through dierent media channels, both traditional and non-traditional. By
establishing a positive image and reputation, you’ll build trust and credibility with your market leading to increased customer loyalty and sales.
In the Clever Bunch you’ll get access to the exact PR formula that will help you grow your brand across multiple platforms, increase authority and gain trust in the market.
Sales Processes
Eective marketing strategies brings the right people to your (proverbial) door, sales strategies makes them want to buy your services and products.
Sales strategies and processes involve a mix of creativity, analytics, and psychology. They’re a vital tool for you to grow your business.
Throughout the Clever Bunch, you’ll create a seamless and enjoyable experience that leads to customer loyalty and repeat business by aligning your sales strategy with your customer journey
Automation & AI
Automation and AI are game-changers for business owners looking to streamline their operations, increase eciency, and unlock new opportunities for growth.
By leveraging the power of automation and AI, you can automate repetitive tasks, reduce errors, and free up your and your team’s time to focus on higher-value work that requires human expertise and creativity.
There are so many great tools available for businesses to run even more eectively. Throughout the Clever Bunch program, you’ll implement the best tools and technology for you to be able to step out of your business whenever you choose.
The Clever Bunch program covers all areas of marketing necessary to grow your business.
Marketing Planning
Having a marketing plan in place is absolutely crucial for a business to succeed wildly. Yet unfortunately many business owners are throwing spaghetti at the wall when it comes to their marketing efforts, resulting in a waste of time and money.
At the beginning of your Clever Bunch journey you’ll be guided through an effective marketing strategy for your business we’ll then roll out over the course of the program. This way you’ll have clear direction and focus when it comes to growing your business instead of having a scattered approach.
Brand Strategy
Having a proper brand strategy has become ever more important for businesses to succeed. Your brand is one of your biggest assets. The purpose of a smart brand strategy is to create a memorable identity for your business, product or service, differentiate yourself in a crowded market, build customer loyalty and create trust and credibility with your target audiences.
In the Clever Bunch you’ll receive a powerful brand strategy template to create your own based on the success principles of the ‘big guys’. Let’s make your business irresistible to the right audiences.
Digital Marketing
In today’s digital age, where consumers spend more time online than ever before, digital marketing has become a critical component of any successful business strategy. Digital marketing also allows for highly targeted and personalized marketing, reaching only those individuals who are most likely to be interested in your business offerings. Plus it provides valuable data and insights into customer behaviour, enabling you to make informed decisions to optimise and refine your marketing strategies.
In the Clever Bunch you’ll implement the most effective digital strategies tailored to your business. With the power of digital marketing, you’ll increase your visibility, reach a wider audience, and boost your sales.
Social Media
Social media has become an essential tool for businesses of all sizes and industries. By using the right social media platforms, you’ll connect with their target audience, build brand awareness, and increase customer engagement.
Through targeted advertising, your business is able to reach your desired target markets more effectively in order to attract more prospects and increase sales.
In the Clever Bunch program, you’ll map out a smart social media strategy for you or someone on your team to execute with the highest return on investment.
Marketing funnels
Email marketing funnels are a powerful tool for any business to build strong relationships with their audiences, build trust and increase sales. By creating thoughtful, strategic funnels, you’ll deliver the right message to the right person at the right time and turn your prospects into raving fans.
In the Clever Bunch you’ll map out and create the four most important funnels every business must have. You’ll also discover the right software and tch to use to automate and streamline a large part of your marketing communication.
Copywriting
Copywriting is the art and science of creating words and phrases that capture attention, engage, persuade, and ultimately convert your target audiences into customers. A well-crafted piece of copy can make all the difference in your marketing campaigns, helping you stand out from your competition, build trust with your audience, and ultimately drive more sales and profit.
Copywriting is a skill every business owner must hone in order to succeed. With the rise of digital marketing, copywriting has become even more crucial, as businesses need to create engaging content across multiple channels.
In the Clever Bunch you’ll discover the Copywriting Formula™ that will make writing all of your marketing communication effective and effortless.
Offline Marketing
To create a functional and eective Marketing Eco-System™, you need to combine both oine and online marketing strategies to get the most out of your marketing eorts.
Integrating oine and online marketing will lead to more cohesive and eective marketing campaigns.
By utilizing both avenues, you’ll run more cohesive and eective marketing campaigns, ensuring that your communication is reaching a wider audience and reinforcing your brand message across multiple touchpoints.
In the Clever Bunch program, you’ll implement the smartest and most cost-eective oine marketing strategies to complement your digital marketing pproach.
Public Realtions
PR is all about building and managing your brand reputation. It’s like having a secret weapon in your arsenal, a way to get your brand story out and heard by a wider audience.
PR involves managing and enhancing the public perception of your business by creating and distributing compelling content and stories through dierent media channels, both traditional and non-traditional. By
establishing a positive image and reputation, you’ll build trust and credibility with your market leading to increased customer loyalty and sales.
In the Clever Bunch you’ll get access to the exact PR formula that will help you grow your brand across multiple platforms, increase authority and gain trust in the market.
Sales Processes
Eective marketing strategies brings the right people to your (proverbial) door, sales strategies makes them want to buy your services and products.
Sales strategies and processes involve a mix of creativity, analytics, and psychology. They’re a vital tool for you to grow your business.
Throughout the Clever Bunch, you’ll create a seamless and enjoyable experience that leads to customer loyalty and repeat business by aligning your sales strategy with your customer journey
Automation & AI
Automation and AI are game-changers for business owners looking to streamline their operations, increase eciency, and unlock new opportunities for growth.
By leveraging the power of automation and AI, you can automate repetitive tasks, reduce errors, and free up your and your team’s time to focus on higher-value work that requires human expertise and creativity.
There are so many great tools available for businesses to run even more eectively. Throughout the Clever Bunch program, you’ll implement the best tools and technology for you to be able to step out of your business whenever you choose.
Who is The Clever Bunch for?
The Clever Bunch is designed for business owners and their teams or anyone wanting to uplevel their marketing skills and become the best marketer they can be. Marketing is an art form that can be learned by anyone with an open mind.
Small business owners & entrepreneurs
Truly understand marketing strategies to structure your processes and scale up your business.
Marketing professionals
Learn from the best in the industry, stay up to date and further develop your marketing skills and confidence within a supportive community.
What’s included in
The Clever Bunch?
The Clever Bunch program is a twelve-month program with the following key elements.
11 x Monthly Marketing Mentoring Workshops
Build your marketing machine with the founders of Basic Bananas.
Marketing Resources, Frameworks and Templates
Stay curious, make mistakes and keep evolving.
Access to Members’ Only Online Resource Library
Resources, templates and additional masterclasses on specific topics you can ‘plug and play’ in your business.
Weekly Advisory Board Sessions
Build your marketing machine with the founders of Basic Bananas.
Unlimited Support
Stay curious, make mistakes and keep evolving.
Accountability
Resources, templates and additional masterclasses on specific topics you can ‘plug and play’ in your business.
Masterclasses
Bonus masterclasses run by experts on specific topics to keep you up to date.
Global Business Community
Connecting you with a network of like-minded people.
Members’ Directory Listing
Support and be discovered by other Basic Bananas members.
We get it, that not one size fits all and some may want to kick goals faster.
There are three levels for you to pick from:
The Clever Bunch
$14,700*
Investment
- 11 Monthly Workshops
- Resources and Templates
- Members’ Resource Library
- Weekly Advisory Board
- Unlimited Support
- Accountability
- Masterclasses
- Global Business Community
- Members’ Directory Listing
The Clever Bunch Premium
monthly mentoring sessions
with our head coach.
$27,900*
Investment
- 11 Monthly Workshops
- Resources and Templates
- Members’ Resource Library
- Weekly Advisory Board
- Unlimited Support
- Accountability
- Masterclasses
- Global Business Community
- Members’ Directory Listing
- Monthly Coaching calls with our head coach
- Priority access to Genius Bunch
The Clever Bunch VIP
mentoring sessions and
quarterly team workshops
with our founders.
$49,900*
Investment
- 11 Monthly Workshops
- Resources and Templates
- Members’ Resource Library
- Weekly Advisory Board
- Unlimited Support
- Accountability
- Masterclasses
- Global Business Community
- Members’ Directory Listing
- Monthly Coaching calls with our head coach
- Priority access to Genius Bunch
- Quarterly Strategy sessions with co-founders
What makes The Clever Bunch
the leading marketing
program?
-
Small group mentoring providing personal support
-
Mentoring by the founders of Basic Bananas who have decades of experience
-
Unlimited personalised feedback on your marketing campaigns
-
A sequential, step-by-step process that helps you build your marketing machine
-
Proven frameworks you can plug and play.
-
Transferable skills you can apply to any business
Check what past The Clever Bunch participants have to say
The magic sauce of Clever Bunch is the things you don’t expect. You expect top notch marketing training and you get it. You expect quality, engaged and passionate trainers and you get it. What I didn’t expect was the energy and ideas you get from your newfound community of business people who share a passion for telling their story. This goes far beyond the classroom and that connection is amazing.
Craig, Big Shed Brewery
The last 2 years have been a fun ride with the marketing knowledge and awareness that your Clever Bunch program provided me. We have seen results week after week, with new customers finding us and staying with us, old loyal customers loving us a little more, and Jason and I loving the work we do.
Joana, Espresso Services Plus
Since July 2021, our revenue at the markets more than doubled, our home delivery revenue went from $200 a week to over $2000 a week and our pasta loop went from 0 to 535 contacts. Our Food Service revenue has doubled (I think due to more marketing of our brand via Facebook and SEO) and we are about to focus on that as a more off-line marketing strategy thanks to the insights from Clever Bunch.
Paolo, Pasta Gallery
These guys know their stuff. After only 2 months of implementing we’re already up 20% and our base sales are 6 figures per month, so it’s a significant amount.
Aaron Griffiths - KG Training and Assessing
Since working with the guys at Basic Bananas we’ve quadrupled our turnover and we’ve doubled our team! They gave us the confidence to make the right decisions as business owners. Without doing The Clever Bunch program or even just coming to the Blast Off marketing workshop, I don’t think we’d be here.
Catherine van Luenen and Rebekah Gates - Family Focus Legal
We recently completed the Clever Bunch program and it was the best investment we ever could have made, from ‘idiot level’ business people scared of how to get on top of things to now being excited that we can now take on the world. No egos in this down to earth program, just a genuine willingness to help and give great advice. A big warm thanks!
Martin - The Wonderful Little Suitcase Company
Family Focus Legal
“We‘ve grown a lot through the program and it has enabled us to employ three new team members.”
TranZition™ Group
“The Clever Bunch has been able to give me a structure to keep me focused on where I want to get to.”
KG Training and Assessing
“We‘ve increased sales by 20% and we do 6 figures per month, so it‘s a significant amount.”
Clever Bunch FAQs
How do I know The Clever Bunch will work for me?
If you already run a successful business and want to grow more, then this program is for you. Or, if you have a great product or service and are just starting out, then this program is also for you.
This program is not for you if you don’t have a business yet or if you’re selling something unethical.
But, if you’re a great human who is open to new ideas and willing to make changes to get better results, this program will add massive value not only to your business but also to your life.
I already know a lot of this marketing stuff. Do I still need The Clever Bunch?
Plus, marketers love the structured frameworks we share as well as our community where they get to bounce around ideas and have Franziska and Christo review their campaigns before they go live!
So yes, if you already know a lot of stuff, you’re welcome in The Clever Bunch. However, if you’re a ‘know it all‘, then this might not work for you:-).
My business is a bit different. Do the strategies in The Clever Bunch work for me?
If…
1. You have something to sell
2. Your product or service is providing value to your customers
3. You believe in your business and know it can do better
… then the principles and marketing strategies taught in The Clever Bunch will work for you.
We show you how to tailor campaigns to suit your specific target markets. The marketing principles are always the same; the execution of your strategies and the marketing channels differ from business to business.
I‘ve been in business for over 20 years. Is The Clever Bunch still relevant to me?
If you already have a great product or service, you’re welcome to join!
The start-up phase is the most difficult, yet most important one to get right. The number of businesses that fail within the first three years is sadly very high. Armed with The Clever Bunch tools and strategies that are proven to work, you get to set things up correctly right from the start. Meaning you get your products or services out to the world sooner – without wasting time and money on stuff that doesn‘t work. Most members of The Clever Bunch say they wish they’d joined earlier!
If you’re worried about investing money at the start of the business journey, we totally get it. However, you’ll most likely waste more money by not knowing what to focus on, or using the wrong strategies and systems (assuming you have some).
We strongly believe with the right support and guidance, and doing things right from the start, your business will grow into a solid, sustainable, and profitable business sooner (as long as you have a great product or service). Most importantly – you won’t waste your resources on stuff that doesn’t work.
Plus, you get access to our branding agency, The Business Hood, at members‘ rates, if you want help creating your brand development, whether brand strategy, logo design, website build, or anything in-between.
What if I’m busy working in my business and have lots of commitments?
However, if you feel you’ll miss most of the live workshops, it would be good to let us know, because The Clever Bunch might not be the best solution for you as the live sessions are extremely valuable. After all, this is where you’ll start working on your business and receive direct feedback from experienced marketing experts. So you want to be in the ‘room’ as much as you can.
Does The Clever Bunch work for both product and service-based businesses?
After all, whether you’re selling products or services, every business needs to attract a stream of customers to be able to scale.
How much time do I need to devote each week to make the program work for me?
If you can dedicate more, even better! If you have team members, some of these hours can also be done by one of them, or you could outsource to someone else.
The most important thing is that you, the business owner, understand the strategy, so you can be across all your marketing activities. That way you’ll know what’s working and what‘s not.
How big are The Clever Bunch groups? Will I still get individual personal support?
On the weekly Advisory Board calls we typically have between 5-10 members. There’s no limit to the feedback and marketing collateral you can have reviewed on these sessions. You get unlimited personal feedback. This alone is valued at thousands of dollars and can save you loads of money (and energy) and ultimately increase your return on investment.
The Clever Bunch is a sequential program which means that we have a set agenda you’ll work through to ensure all areas of your marketing are upgraded. During the workshops, we help you adapt the content to your business.
You also have access to your personal Relationship Rockstar who’ll be there to support you whenever you need to chat to someone, and keep you accountable too!
Plus, you get to tap into a powerful business community with members from all over the world, all successful in their own rights, with a whole array of different skills and business wisdom.
How do you run The Clever Bunch mentoring workshops and support sessions?
How often does The Clever Bunch mentoring program run? When is the next intake?
Why is the program a 12-month commitment?
Rolling out sustainable marketing strategies takes time, not to mention continuous improvement.
Our goal is to make a huge ongoing improvement to your business, not just give you a temporary spike in sales.
We assist you in rolling out different campaigns every month over the 12 months, so you’ll be a self-sufficient marketing ninja by the end of the program.
What happens when the 12 months are up?
This is where, every 2 months, you work on implementation and business growth strategies with Franziska and Christo, together with fellow Genius Bunch members.
The Genius Bunch mentoring and mastermind sessions help you consolidate what you‘ve learnt in The Clever Bunch and move to the next level. Plus you can re-attend any The Clever Bunch sessions you‘d like to!
Do I have access to online videos?
Who facilitates The Clever Bunch workshops?
Can I also get your co-founders Christo and Franziska to look over my business and marketing?
What further support do you offer between the monthly sessions?
Every week you have access to an online Advisory Board call where you can get your campaigns reviewed and questions answered by the founders of Basic Bananas.
You also get 24/7 access to a private online business mastermind group with all Basic Bananas members and our very own team of marketing experts supporting each other, exchanging ideas, and brainstorming campaigns.
All members have access to a wealth of information, templates, lessons, how-to-videos and insights in our private members’ portal.
And of course, you can also always pick up the phone and talk to one of our clever team members who’ll be happy to help you.
Would love to chat to someone about your business?
The back story…
Basic Bananas was founded by seasoned entrepreneurs Franziska Iseli and Christo Hall in 2009 to support business owners, entrepreneurs and marketers in understanding how to grow their businesses through marketing. Since its inception, Basic Bananas has mentored thousands of business owners from all around the world.
Basic Bananas’ mission is and has always been to help business owners wildly succeed by providing the best marketing mentoring on the planet. For over a decade, the focus has been on creating positive ripple effects for business owners, marketers and their families.
Basic Bananas is recognised and partners with many business organisations and associations including…
