Franziska: Hi there and welcome back. In this video today, I would love to share with you five key social media myths, and then the principles that go with overcoming those myths, and today I’m coming to you here from Aga’s office because she’s not in today and I love her space, it’s a beautiful office. So I hope it’s not too loud, from the road outside here. So, there as I mentioned before there are quite a few social media misconceptions. And the first one I’d like to share is that a misconception is that you need to use as many social media channels as possible. And that is not true. The truth is that you need to use the social media channels where your audiences are hanging out. There might be 2, 3, 4, maybe you don’t have to use all the channels, the most important thing is that you pick the ones where your audience is. You need to know where they hang out. And secondly, also pick the ones that you get a little bit of enjoyment out of. If you are running the social media channels or at least one of your team members can do it properly. It’s better to do a really great job at fewer channels than doing a half-hearted job at a lot of channels. And it’s the same question as always with marketing; if your audience is not on those channels, you don’t have to be there. If your audience is not reading the New York Times, there’s not a huge point to be published in the New York Times. Number two is a misconception that people often have is to not stalk people. I’ll explain what it means. The truth is that you do want to stalk people. By stalking, what I mean is, using remarketing. As you hopefully already know by now, if you have been following us for a while, we’ve talked about this before. Remarketing is a type of marketing where you’re showing your content to people that have already shown interest in you, your business. So you’re showing your ads on social media, to people who have already visited your social channel, people who are your fans, or people that have come to certain website pages on your website, so you do want to “stalk” people, even though some people say it’s annoying. It’s very effective. And also if you think about it, the whole purpose of doing remarketing is to show the right content to the right people. So, what I’m seeing on my feed is different to what you’re seeing because of my interests~ based on my interests and that’s a good thing. I don’t want to see ads about cars or things that I’m not interested in. Now there have been obviously a few changes lately with the iOS updates but still, you can still do remarketing very effectively. Misconception number three is that you have to publish daily. Now, it is good to publish regularly. And if you can publish daily, if you have great content that you can share daily then definitely share daily. But if you just do it for the sake of publishing something and the content is not that good, then it’s better not to publish. So the point is, publish as often as you can, but only if you have good stuff to share. And that might be a few times a week rather than daily. It’s really all about quality over quantity. Quantity does help, but it’s not the be-all and end-all, I think because if you publish bad stuff people will just not even follow you anymore. Misconception number four is that you need a big audience to be successful on social media, that is a misconception. The truth is that size, in this case, doesn’t matter. And what do you want more than a big-sized audience, you want a very engaged audience. So engagement, a very engaged, loyal audience, a smaller one, is more powerful than a big audience that is not engaged at all, and you see some accounts out there that may have big audiences, and the engagement is very, very low. And then you see other accounts out there that have maybe smaller audiences but very engaged audiences that are loyal and commenting and engaging, and that’s what you want. You want an engaged audience that is loyal and that is showing your content because then that’s how you will also grow your audience and get noticed by more people. The last one real quick one, number five, misconception number five is to fly… I love this expression, “fly by the seat of your pants,” that’s the expression, right? That’s not good. Instead, you want to measure your efforts, and how you can do that, and how we do it here is either weekly or monthly, a lot of our Clever Bunch members do it monthly. Monthly, book in a quick 30-minute meeting with yourself or your team, if you have a team or if it’s just you, just you, and look at your analytics. So look at your analytics with all the channels that you’re using, what’s working and what’s not working, and every channel will give you great analytics to look into, you’ll be very surprised and hopefully positively surprised by the data you can get from these platforms, it’s amazing and will help you to improve all of your marketing. So make sure you take time, once a week or once a month to look at your analytics, and those are the five misconceptions, there are more… this is enough for now so this video doesn’t get too long. If you would love to know more about the Clever Bunch, and if you’d love to become a member of our mastermind, the Clever Bunch. You can go to basicbananas.com/cleverbunch or just get in touch with us and we can help you out and we always have a chat first to find out more about your business and then we can decide whether Clever Bunch or something else is the right fit for your business and for you. Thanks again for tuning in today, and I can’t wait to share more of these gold nuggets with you. Thanks for being here. Bye for now.