Google Ads Masterclass | Basic Bananas

Google Ads Masterclass

Dive into the Google Ads Playground: Learn the entire Google Ads network including Search, Performance Max, Gmail Ads, YouTube Ads, Display Ads and Discovery Ads

Are you ready to elevate your digital marketing game and make Google Ads work wonders for your business?

We get it – mastering Google Ads can be a challenge, especially when you're a small business owner juggling so many responsibilities.
If navigating the world of Google Ads is leaving you feeling overwhelmed then you’re in for a treat with this session.

In this Google Ads Masterclass we’ll dive deep into the intricacies of Google Ads, unraveling its potential for growing sales and brand awareness enriched with real-life case studies, practical examples and actionable frameworks you can immediately implement in your business.

Masterclass Details

When:
Sydney time (AEDT):
Wednesday, 17th January, 9am to 10:30am

LA time (PDT):
Tuesday, 16th January, 2pm - 3:30pm

Where: Live online via Zoom*

Investment: $47 (includes the recording), free for Basic Bananas members

Book Now

Basic Bananas members: Email [email protected] to reserve your complimentary seat for this masterclass or register in the Basic Bananas app.

If you'd like to become a member and receive access to past and future masterclasses, please send a message to the email address above.

Masterclass Overview

The Google Ads Masterclass provides tailored strategies for Search Ads, Performance Max campaigns, Gmail Ads, YouTube Ads, Display Ads and Discovery Ads. You’ll learn how to take advantage of all styles of ads to produce bigger results.

- Introduction to Google Ads: Understand the pivotal role of Google Ads in the digital marketing landscape.
- Campaign Objectives: Explore a spectrum of objectives, from sales and leads to web traffic and brand consideration.
- Conversions: Master defining and tracking success in the world of Google Ads.
- Campaign Types: Take a deep dive into Search, Display, YouTube, and more.
- The Shared Library: Optimize your campaigns using tools like audience manager and bid strategies.
- Google Analytics vs. Google Ads: Clarify differences and learn the art of account linking.

Account & Campaign Structure

Hierarchy Exploration
Best Practices for Account Setup

Google Search Ads

Direct Response Advertising:

Setting Up a Campaign
Ad Group Structuring Methods
Bidding & Auction for Ad Space

Advanced Targeting and Bidding

Deep Dive into Targeting Options
Keywords
Audiences
Bid Adjustments

Google Shopping Ads and Merchant Center

Overview of Google Shopping Ads
How Shopping Ads Differ
Google Merchant Center

Performance Max Campaigns

Cross Network Campaigns
Best Practices for Campaign Creation and Management
Audience Signals
New Search Themes
Performance Analysis and Optimization

Gmail Ads

Overview and Design
Campaign Design Best Practices
Targeting and Performance

YouTube Ads

Types and Creation
Engaging Ad Creation
Targeting and Success Measurement
New Demand Generation Ads

Google Display Network Ads

Crafting Display Ads
Targeting and Retargeting
Performance Optimization

Discovery Ads

Strategy and Engagement
Crafting Ads for the Discovery Feed
Targeting and Conversion Strategies

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Presented by Patrick McKenna

Patrick McKenna, an accomplished digital marketing specialist with a decade of experience, has managed over $1 million in ad spend, achieving 79 million impressions and 120,000+ conversions and sales.

His expertise encompasses the design of effective landing and product pages, the construction of comprehensive lead generation systems, and the management of PPC campaigns that substantially increase clients' profits. Known for his passion in crafting and optimising lucrative online advertising campaigns, McKenna excels in elevating businesses' online presence.

Patrick collaborates with many of our Clever Bunch members at Basic Bananas and we’re excited to have him host this session for us!

Join here

About Basic Bananas

Basic Bananas is the fastest growing marketing education company in the world with programs running across Australia, USA, Canada, New Zealand and Switzerland. The business was founded over a decade ago by award-winning entrepreneurs Franziska Iseli and Christo Hall.

We're proud to have worked with thousands of business owners around the globe on a mission to create ripple effects through marketing education. We are known for our systematic, practical and strategic frameworks that have changed countless businesses... and lives!

We don’t have thousands of dollars to spend on marketing, so we’ve got to be really clever with how we go about it…taking the stuff I learn from you guys we made 40% of our usual annual turnover in one month!

Craig Basford, Big Shed Brewing Concern

Frequently Asked Questions (FAQ)

Can I tune in from anywhere?
Yes! As long as you’re connected to wifi you can tune in from anywhere in the world and from any digital device via Zoom.

Do I receive the recording with my booking?
Yes! You’ll receive the recording within two business days, if not sooner!

Can a team member join in the session?
One registration is equivalent to one unique link to join. However, why not make it an office party and gather the team around for a learning session!

Do Basic Bananas Members get free access to this masterclass?
Active members of The Basic Bananas Community, Clever Bunch and Genius Bunch get FREE access to all of our masterclasses, use your members logins to register here.

How long is the recording available?
The recording will be available for three months after the session.

What other masterclasses are available?
Click here to join our community and make sure you never miss out on any updates on future masterclasses.

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