Looking to boost your marketing game this week? Customer reviews might just be your secret weapon. Mastering the art of encouraging and leveraging these reviews can set you apart online. Ready to learn how to gather more reviews and use them to draw in new customers? Let’s get into some practical tips that’ll help your business grow!
1. Make It Easy for Customers to Leave Reviews
Tip: Simplify the review process by providing direct links to your review profiles.
Example: Take a page from Catch, a popular Aussie online retailer. After every purchase, they send a follow-up email asking, “How’d we go?” The email includes clickable star ratings that take customers straight to their review page, making it super easy to leave feedback.
2. Timing Is Everything, Mate
Tip: Ask for reviews at just the right moment—when customers are feeling positive about their experience.
Example: Uber does this brilliantly. They prompt passengers to rate their ride immediately after it ends, capturing that fresh, positive impression.
3. Respond to All Customer Reviews – The Good, the Bad, and the Ugly
Tip: Engage with your reviewers to show you value their feedback.
Example: Airbnb hosts who reply to reviews within 24 hours and keep a response rate of at least 90% earn a “Superhost” badge, leading to more bookings.
4. Showcase Customer Reviews Front and Centre
Tip: Feature reviews and testimonials prominently on your digital platforms.
Example: Kogan does a great job of this by displaying customer reviews right on product pages, including a breakdown of star ratings along with highlighted positive and critical reviews. This transparency builds trust with potential buyers.
5. Leverage Video Testimonials
Tip: Encourage happy customers to share video reviews for that personal touch.
Example: F45 Training uses before-and-after video testimonials on its website and social media, showcasing real Aussies’ transformations and experiences.
6. Use Customer Reviews in Your Marketing Materials
Tip: Incorporate positive reviews into your marketing campaigns.
Example: Spotify’s annual “Wrapped” campaign turns user data into shareable content, creating personalised testimonials that users love to share on social media.
7. Offer Incentives (Ethically, of Course)
Tip: Provide incentives for leaving reviews, but don’t make them conditional on positive feedback.
Example: Mecca’s Beauty Loop program rewards customers with points for writing reviews, which can be redeemed for products. The focus is on the act of reviewing, not just the positive ones.
8. Create a Review-Centric Culture
Tip: Make collecting and responding to reviews a core part of your business operations.
Example: Appliances Online is known for its outstanding customer service. They’ve made customer feedback collection a central part of their brand, featuring a “Customer Stories” section on their website to encourage sharing.
Customer Reviews: Wrapping It All Up…
Boosting customer reviews isn’t just about gathering positive feedback; it’s about building a system that encourages customers to share their experiences and showcasing those stories effectively. By implementing these strategies and learning from successful examples, you can harness the power of customer reviews to build credibility and attract new customers in today’s competitive digital landscape. Give it a go, and watch your business grow!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team