Christo: Hi there! In this video tip, I want to share with you the importance of having a clear entry product. Now what I mean by this is when a new prospective customer is looking at your business—is it really super clear for them to know how to proceed with zero confusion. Because as a general rule, confused customers don’t buy. Now, what I mean by that—if someone lands on the homepage of your website and has to click through to the Products and Services page and work out what to proceed with, it’s usually so confusing that you result in less sales; whereas if you just make it really clear… like one way to think of it could be if you have a most common sale like the more common~ say the most common product or service you sell, or the most common enquiry you get, make sure that’s on the homepage, so it’s really clear. Is there an entry-level offering, something that’s lower cost, you know, lower commitment for a new customer to proceed with, so they can kind of get a feel for what your quality is like before maybe buying the next thing. It’s always good to have an entry-level product. Maybe you don’t even sell a product. What if you quote per project—well then you’d want to have~if that’s the number one pathway, you’d want to have that crystal clear on the homepage so people can click “Book a Quote” and proceed with that. So we want to think about what’s the number one pathway you want new prospective customers to take when they especially land on say the homepage of your website, or, on the other hand as well is if you maybe you want them to buy the most expensive thing you can sell but from their perspective, they’re not going to take that giant leap immediately so you want to have a nice like low- risk, low-cost offering. A good way to go often with lots of businesses that we work with is you might have two offerings crystal clear on your homepage where it’s the most common bestseller and the most lucrative thing you can sell. So they’re the highlighted kind of featured products and if you provide a service, you have book a quote, book a meeting, whatever that number one call-to-action you would like people to take, crystal clear on the homepage. So the main thing, make it really easy for new prospective customers to know how to proceed. If you’ve got 10 different offerings, make a recommended one, highlight it, make it really easy for them to make a choice and show them why. So there you go, that’s the tip for today. And of course, it’s always about getting the best return from all of our marketing activities and this is one of those strategies to help you do that. Anyone that comes across you and finds your business, any traffic that looks at your website to get them to take the next step with you. So of course you make more sales at the end of the day.