There is often a different timeline for customers who first have an idea they want your product or service to finally making the purchasing decision! In this episode of BBTV, Franziska and Christo share their tips on how to own this time period so you won‘t lose any potential customers along the way!

(0:45) Time to decide

(1:15) Buying behavior

(2:35) Provide value

(4:15) Send key resources to prospective customers

(5:30) Provide a variety for different needs