Christo: Hi there! In this tip, I want to go through three things that you can do to troubleshoot your Facebook and Instagram ads campaigns. So the three things are… three things to review if your ads aren’t working or even if they are working and you want to try and make them work better — work better is always the goal and more efficient you know more effective. So to make things work better first thing relevant score and how does that work? The relevance score —
if you look into your ads in the dashboard and you see the results and it has a low relevance score what it will do is impact your ads. So some things actually one thing to look at on that is if you have a low link clicks, like low clicks from your call to action from your ad it’s likely that the text or the creative the text or the image or the video whatever the creative is whether the creative is a still image or a video is just not that engaging or the text isn’t engaging so it could be the text or the creative now Facebook – you’ll likely see three different areas it might say the quality ranking, the conversion rate ranking, and the engagement rate ranking. Now if the quality ranking is low — it’s your creative or you’re creative to the audience you’re promoting your ad to.
Maybe the creative’s okay but you’re promoting to the wrong audience so it could be considering a new audience there as well um conversion rate if that’s a low got a low ranking, you need to include improve the call to action so that’s again you’re not getting enough clicks, there’s not enough conversions moving across and a low conversion rate ranking you need to improve the call to action and then the third part of the kind of improving the ranking of your ad within Facebook’s ranking system is engagement rate ranking and that one similar people aren’t engaging with the ad so the creative likely needs a little bit of work or it could be once again that the audience isn’t exactly the right audience. So look at the relevant score you know and look at these kinds of rankings that Face~ how Facebook ranks your ad basically. Because you want to obviously work with Facebook to try and improve it so that it wants to show it to more people. The second thing to look at is if you’ve got a good click rate but low conversions, like although people initiating the checkout, so people are clicking from your ad but they’re not converting it could be converting to an inquiry or they’re going to checkout like to purchase something online but they’re not converting to a sale so you’re getting good clicks. What we need to look at then is there could be a discrepancy between the ad and the actual page they land on so is it saying like pretty much exactly the same thing I click on this ad and I land on this page that is exactly what I was expecting from that ad. If there’s a discrepancy you’ll likely get people to click and then they drop off so you need to look at the landing page it may not necessarily be the ads problem it’s where you’re sending them how’s that whole journey work and what does that look like and the third thing to look at is to check your bounce rate it’ll tell you~ you can also see this in Google Analytics. The bounce rate on the page if people are like landing and you have a high bounce rate when people landing on your page from your ad then it’s likely that the landing page needs work as well. So if you check in your Google Analytics the page that people land on from your ads if there’s a high bounce rate – means people come and they leave basically it’s like they’re coming and leaving immediately almost they don’t click around. So what that means is the landing page also needs work because oftentimes if you’re getting clicks it’s worth having a look at you know maybe checking in your analytics as well and just seeing in general if that page has a high bounce rate it likely needs a little bit of work so three things once again: Checking the relevance and which includes the quality ranking conversion rate, ranking engagement rate, ranking if you’ve got a good click rate but low conversions. It’s going to be something on the page and then the third thing/area to look at is in your Google Analytics check out the bounce rate of the page, excellent little areas to review your Facebook and Instagram ads. If you do have any further questions get in touch with us here at basicbananas.com, the team will always be happy to help and we’ve got~ if you comment on any of our social media profiles or send a message.. direct message the team will always respond and look after you or jump onto basicbananas.com itself in the latest news, something awesome that’s been released, if you’re interested in social media Franziska has written a new book on Social Media for (Small) Business — it’s selling like hotcakes. Social Media for Small Business (sorry) selling like hotcakes~ Marketing Strategies for Business Owners it’s totally up-to-date, relevant with the latest and greatest for small business so whether you’re using social media effectively I’m sure there’ll be some things in there that’ll help you improve your social media or if you’re not at all you should be on social media so check that one out on basicbananas.com it’s on sale, pre-sale right now until the start of April sometime is when it’s officially released but pre-sales now and we’re actually already packing up orders before it’s officially been released so check it out on basicbananas.com. Bye for now!