A lot of business owners (and people, in general) struggle to write their own because it can be quite daunting to talk about themselves.

We‘ve got something that will help you with this:

The Six-Step Framework:
Introduction [1:13]
Your Journey [1:30]
Strengths [1:46]
Credibility [1:59]
Something Personal [2:17]
Call To Action [2:46]

Want to take a closer look? Check out Franziska‘s LinkedIn profile here: https://www.linkedin.com/in/franziskaiseli/  

#AboutMe #LinkedInSummary #HowtoWriteaBio

For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit

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Franziska: Hi and welcome back! Today I’m going to share with you an amazing framework that will help you write your own ‘bio’ and I know that a lot of business owners and people in general struggle, including myself, to write about yourself because it can just be a little bit daunting to have to write your own bio. So we’ve created a six-step framework that helps you follow a specific structure that makes it a lot easier to write your own bio and I’m going to share it with you today and then what I will also do is I will show you on my screen how I’ve followed roughly this same six-step structure on my LinkedIn profile, so you can see how it applies and of course, you can follow the six steps in the exact same order or you can be a little bit more fluid with it. It will just be very helpful to write your own bio and you can then use your bio of course on your About page, on your LinkedIn bios, anywhere; if you’re a speaker also. Often you will need that, so you can use that anywhere where you need it. And so I’ll walk you through the six steps. Now first.. The first step~ first step is your intro. Your introduction and here you quickly want to introduce yourself who you are, what do you do, who do you like working with, what are you currently working on. So just a quick introduction about yourself. Secondly is your journey—how did you end up here? How did you end up here, and also a little bit you can write here.. a little bit about why you’re doing what you’re doing and tell your story. So why are you passionate about what you’re doing about your business. Number three, the third part is your strengths, and here you want to talk a little bit about what differentiates you and also what your strengths are. What are you really good at? The next part, number four is credibility here you want to establish credibility. So here you talk a little bit about anything that demonstrates your credibility which can be awarded, it can be media features, it can be any for any qualifications that you may have. Then number five is very important and this one is the part that often gets missed. And that is to add something a little bit personal about you. So that can be something that you’re passionate about, can be something about your spare time activities that you’re into, something that you enjoy doing and the reason why we include this is because it just makes your bio a little bit more personal. It makes it a bit more approachable, a bit more human. And then number six the last part, is a call to action. If it’s appropriate, I mean it depends where you write this who you write this for and how you need it but sometimes you would use a call to action and I’m going to share with you this now how I’ve loosely used this same framework that we are using for a lot of our Clever Bunch members here at Basic Bananas. I’ve used this on my LinkedIn profile so I’ll show you on my screen right now.So here you can see~ this is on my LinkedIn profile and if you go down to the ‘About’ page, I’ve loosely used this structure that I’ve just given you here on my bio so I’m just going to walk you through it so you can see how this can apply and how you can use it too. So first, I mentioned number one is an introduction, so a little bit who you are, what is your passion, your mission, what are you currently working on. For me here I’ve added what I’m currently working on in terms of business and then a little bit number two, is the journey so just a little bit about Swiss-born Australian etc., so a little bit about that. Then numbers three is strengths. I have actually combined numbers three and four: strengths and credibility. So here you can see the credibility, you know, Young Business Woman of the Year, and on the board of different companies etc., and also my strengths are all in here. And then number five is very important which is your personal bit. So a little bit about what are you into personally and I’ve written a little bit about here. And then the last: call to action. So for me here, in this location here on LinkedIn, I’ve just said to find out more, you can go to my website. And again you will have to obviously adjust your call to action depending on the media that you use. So I hope this is super helpful and as always, it’s such a pleasure to have you here. Feel free to go and look at my bio of course and model it from here too and if you know someone else, a business owner, who would benefit from this please feel free to share it with them, I’m sure they will appreciate it. And thanks for joining us here. If you would love to join us at the Clever Bunch Program, and you would love to apply for it, just go to basicbananas.com/cleverbunch and you can apply from there and otherwise there are a few other workshops too~ you can find on our website. So again, thanks for being here and can’t wait to be back and hopefully see you soon. Bye for now.