What’s the difference between a marketer and a growth hacker, and which one should you be as a business owner?

In this episode, you’ll discover why you should be both, blending the skills of a marketer and a growth hacker to achieve the best results.

Key Differences:

  1. Goals 🌟
    • Marketer: Increasing brand visibility, awareness, generating leads, and driving conversions.
    • Growth Hacker:  Aims for rapid and scalable growth.
  2. Approach 📋
    • Marketer: Uses structured, predefined strategies and tactics.
    • Growth Hacker:  Adopts a flexible, data-driven, and iterative approach.
  3. Metrics 📊
    • Marketer: Measures reach, engagement, conversion rates, and return on investment.
    • Growth Hacker: 💡 Focuses on customer acquisition cost, lifetime value, and retention rate.
  4. Mindset 🤝
    • Marketer:  Has a long-term, brand-building mindset, focusing on customer relationships.
    • Growth Hacker:  Seeks quick wins to rapidly achieve results.
  5. Marketing Ecosystem 🎯
    • Marketer: Works across all stages of the marketing funnel.
    • Growth Hacker: Primarily focuses on the early stages of the funnel for quick lead generation and conversion.

Combining both skill sets allows business owners to benefit from the structured strategies of marketers and the rapid growth tactics of growth hackers. This blend ensures long-term brand building while achieving quick, scalable results.

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Franziska: Someone asked me in an interview the other day, what is the difference between a marketer and a growth hacker? And which one should you be as a business owner? And the answer is that you should be both. You should be a blend of both a marketer and a growth hacker in order to get the best results.

Now, what’s the difference? I’m going to share with you five differences, nuances of a marketer and a growth hacker, and how you can blend them both. The first one is the goals that each of these have. So a marketer generally is focused on increasing brand visibility, awareness, generating leads, generating conversions.

A growth hacker specifically is about achieving rapid and scalable growth. In terms of the approach, a marketer often will have some structured strategies, predefined tactics. Uh, growth hacker is very flexible and very data driven, very iterative. How do you say that word, iterative? I don’t know how to say this word, but they basically, it basically changed quickly their approach to get the best results very quickly.

And this is why you can see you need both of them. Metrics the marketer often will look at. Reach, engagement, conversion rates, return on investment, etcetera. All good stuff to know. A growth hacker will mainly focus on customer acquisition cost, lifetime value retention, rent retention rate, again, in order to know exactly what’s working and what’s not, and how can we scale fast.

That’s what a growth hacker does. Again, that’s why you want to do both. Mindset. The mindset of a marketer is often on long term brand building, focusing on building relationships, which is something you definitely want to do. Uh, gross hacker mindset is often looking for quick wins, very quick wins to get cash in, to then reinvest that cash to grow even faster.

And lastly, when we look at the whole marketing ecosystem, which is something we talk a lot about here at basic bananas, um, marketer works across all the stages and phases of your ecosystem. A growth hacker focuses primarily on the top end of the funnel, the early stages of the ecosystem, which are about lead generation and then conversion.

So quick wins again. And that is why I hope this is super helpful. You want to have both of those skills, you want to be a marketer, you want to have the bigger picture, you want to focus on the entire ecosystem, but you also want to make sure you don’t run out of money.

You want to make sure you make some quick wins, you get cash in the bank, and you invest that cash back into the business to grow. I hope this is helpful. If it is, feel free to share this episode with anyone that needs to hear it. Thanks again for tuning in.