In this episode of Basic Bananas TV, Franziska and Christo (the co-founders of Basic Bananas) share their strategies to come up with attractive names for your products and services. Naming strategies are so important because it helps you differentiate yourself from your competitors.

2:04 How can you align your names with your brand
2:24 How to make it harder for copy cats
3:01 Are you sitting in someone’s box? Get out of it!

Share some of your favourite product names below! We love reading your comments!

PS: Have you joined us at the half-day Marketing Blast-Off workshop yet? We are doing another national tour and you are welcome to join us in one of these cities!