In this episode of Basic Bananas TV, Franziska Iseli-Hall (co-founder of Basic Bananas) is sharing some hot tips on how to use packaging to sell more of your products and services.

0:22 Why packaging is so important
2:31 Why Moet can charge more than other champagne brands
3:26 A case study of a brand that is increasing their value through packaging
4:45 How to package a service
6:08 Franziska is crying

How are you presenting your products and services? Is there a better way to do it so you can increase your profits?

Marketing is all about perception.