In this episode of Basic Bananas TV, Franziska and Christo are showing you behind the curtains of their favourite business automation system. Join them as they visit the Ontraport Headquarters in Santa Barbara, California.

2:35 The centerpiece system
3:47 A look around the Ontraport Headquarters
4:30 Funny dress upsIf you would like to trial the system we love so much to automate our marketing, click here to get a 15 day free trial (it’s our affiliate link). Give it a go and start automating your marketing, you will never look back!Please share this video with someone who would benefit from using a system like Ontraport to automate their business.

Thanks for watching and being part of this amazing business tribe! We truly appreciate you!

PS: Franziska and Christo look a little bit worn out in this video, thanks to a combination of jetlag and a very cold early-morning surf in California:-).

Click here to download the transcript

Franziska:       Hi there.

Christo:                 Hey guys.

Franziska:       We are coming to you from the head offices here at Ontraport/Office Autopilot in Santa Barbara. Sunny Santa Barbara.

Christo:               Santa Barbara.

Franziska:         They told us it‘s always sunny here. I don‘t know if that‘s true.

Christo:                 Apparently it never rains.

Franziska:         It‘s just north of LA, about an hour and a half and we just came and we thought we‘d record it in video for you just to say hi from here because as you might know, we use this customer relationship management system a lot for our own businesses but also for our members. And you might even be someone who is using it so we thought this might be useful.

Christo:                 Yeah. So we came and caught up with the guys. We‘re friends with the guys here and they gave us a bit of tour and something that‘s really noticeable about these guys is they‘ve grown the business from pretty much a start-up a few years back. It might be six or so seven years ago by now. But, from a start-up to be turning over millions of dollars and a very successful company, that‘s still rapid growing and kind of looking around enough to speaking with everyone, it becomes apparent that the systems they have in place are really tight.

So basically everything follows systems and the whole program is actually a system basically. There‘s no way you can create the systems in your own business to continually market, continually grow and continually deliver consistent results. So, I kind of thought about it all. But obviously we‘re thinking about well how does obviously apply to the small businesses as well. And for yourself, something to take out of this and what we‘ve taken away and obviously we‘ll take away for our clients is when you‘re doing a job, pretty much anything in the business, you do it once, you work it out and you work out the system so that it can be replicated by whether yourselfagain if you have to. Or if another team member or even a program, like software can do it as well. Or a contactor. But as long as you have the system worked out so you‘ll always get the same results then you‘re going to do well. And it will be scalable.

Franziska:         That‘s right. And … I also find with a system, if you use a system like this or something similar, it actually makes you be more specific and more strategic about your marketing strategies because we use this system as our centrepiece and everything that we do, all the tests around different websites, different strategies whether it‘s Facebook ads or any other strategy, remarketing Google ads they all come back into this system and that‘s how we can keep track of everything and it makes you, as a business owner, a little bit more systemized just by having to do something like this.

With any marketing strategy if you don‘t track it and you don‘t measure it, you don‘t know how much you‘re spending and how much you‘re getting back from that strategy. It‘s not good enough. You need to track everything and the system helps you do that. So I think it‘s useful to use something like this. If you do want to have and need some support or help with this you can get in touch with us because we do highly endorse these guys because we‘ve used them for a few years now and love it. Love their support and love everything that they do.

Christo:                 We‘ll put a link below the video on the broad page here.

Franziska:         Let‘s go have a look. You want to look at the office? Let‘s show them around.

Christo:                 Let‘s check out the office.

Franziska:         Let‘s do it. Let‘s go have a look. They gave me this drink. Kombucha, it‘s interesting. Apparently it‘s really good for you. So I‘m here on the balcony. Actually you can see the ocean. Let‘s have a look at the beautiful … video maybe.

Christo:                 Pretty cool.

Franziska:         Especially…It‘s very quiet.   But this is basically all the different developers and the support guys; they‘re all sitting here. And there‘s about 70 or so people. So let‘s…

Speaker 1:         I‘ll take a look and you can, too. So changes have been made.

Franziska:         More like static.

Speaker 1:       So now that we‘ve been…

Franziska:         I think it‘s filming so you have to move.

Speaker 1:         I think it would be a waste of money to set … I really don‘t think…


Click here to download the transcript  

Franziska:         Hi there.

Christo:                 Hey guys.

Franziska:         We are coming to you from the head offices here at Ontraport/Office Autopilot in Santa Barbara. Sunny Santa Barbara.

Christo:                 Santa Barbara.

Franziska:         They told us it‘s always sunny here. I don‘t know if that‘s true.

Christo:                 Apparently it never rains.

Franziska:         It‘s just north of LA, about an hour and a half and we just came and we thought we‘d record it in video for you just to say hi from here because as you might know, we use this customer relationship management system a lot for our own businesses but also for our members. And you might even be someone who is using it so we thought this might be useful.

Christo:                 Yeah. So we came and caught up with the guys. We‘re friends with the guys here and they gave us a bit of tour and something that‘s really noticeable about these guys is they‘ve grown the business from pretty much a start-up a few years back. It might be six or so seven years ago by now. But, from a start-up to be turning over millions of dollars and a very successful company, that‘s still rapid growing and kind of looking around enough to speaking with everyone, it becomes apparent that the systems they have in place are really tight.

So basically everything follows systems and the whole program is actually a system basically. There‘s no way you can create the systems in your own business to continually market, continually grow and continually deliver consistent results. So, I kind of thought about it all. But obviously we‘re thinking about well how does obviously apply to the small businesses as well. And for yourself, something to take out of this and what we‘ve taken away and obviously we‘ll take away for our clients is when you‘re doing a job, pretty much anything in the business, you do it once, you work it out and you work out the system so that it can be replicated by whether yourselfagain if you have to. Or if another team member or even a program, like software can do it as well. Or a contactor. But as long as you have the system worked out so you‘ll always get the same results then you‘re going to do well. And it will be scalable.

Franziska:         That‘s right. And … I also find with a system, if you use a system like this or something similar, it actually makes you be more specific and more strategic about your marketing strategies because we use this system as our centrepiece and everything that we do, all the tests around different websites, different strategies whether it‘s Facebook ads or any other strategy, remarketing Google ads they all come back into this system and that‘s how we can keep track of everything and it makes you, as a business owner, a little bit more systemized just by having to do something like this.

With any marketing strategy if you don‘t track it and you don‘t measure it, you don‘t know how much you‘re spending and how much you‘re getting back from that strategy. It‘s not good enough. You need to track everything and the system helps you do that. So I think it‘s useful to use something like this. If you do want to have and need some support or help with this you can get in touch with us because we do highly endorse these guys because we‘ve used them for a few years now and love it. Love their support and love everything that they do.

Christo:                 We‘ll put a link below the video on the broad page here.

Franziska:         Let‘s go have a look. You want to look at the office? Let‘s show them around.

Christo:                 Let‘s check out the office.

Franziska:         Let‘s do it. Let‘s go have a look. They gave me this drink. Kombucha, it‘s interesting. Apparently it‘s really good for you. So I‘m here on the balcony. Actually you can see the ocean. Let‘s have a look at the beautiful … video maybe.

Christo:                 Pretty cool.

Franziska:         Especially…It‘s very quiet.   But this is basically all the different developers and the support guys; they‘re all sitting here. And there‘s about 70 or so people. So let‘s…

Speaker 1:         I‘ll take a look and you can, too. So changes have been made.  

Franziska:         More like static.

Speaker 1:       So now that we‘ve been…

Franziska:         I think it‘s filming so you have to move.

Speaker 1:         I think it would be a waste of money to set … I really don‘t think…