S12 EPISODE 15: [Entrepreneur Spotlight] How to run a successful retail + ecommerce business

Karla Armas: A Retailer on a Mission

Please meet courageous, brilliant and clever businesswoman Karla Armas, owner and managing director of Nordic Fusion, a retailer on a mission to inspire creativity by curating extraordinary Scandinavian homewares and gifts. In this episode, Karla shares how to run a successful retail and ecommerce business, despite the challenges of the pandemic, achieving 30% growth during COVID.

Running a Successful Retail and Ecommerce Business

With no prior experience in retail, Karla’s journey offers invaluable insights, including how her team increased online sales by a staggering 500% in just two years. Through trial and error, her story highlights the importance of perseverance, creativity, and building strong relationships with both customers and suppliers.

Customer Experience: The Heart of Success

One of Karla’s key strategies for success has been a deep focus on customer experience—both in-store and online. By consistently offering high-quality products that resonate with their target audience, Nordic Fusion has fostered a loyal customer base. Karla also emphasises the role of effective communication, regularly engaging with customers through email marketing, social media, and personalised offers.

Adapting to the Digital Landscape

As online shopping continues to grow, Karla has adapted to the evolving ecommerce landscape by embracing digital tools and leveraging data to inform business decisions. From optimising their website for seamless navigation to using analytics for targeted marketing, Karla’s approach serves as a blueprint for how to run a successful retail and ecommerce business in today’s competitive market.

Building a Strong Retail Team Culture

Beyond just the numbers, Karla believes that running a successful business involves nurturing a positive and supportive team culture. She recognises the value of investing in her team, offering training and development opportunities that not only boost their skillset but also build a sense of ownership and pride within the company. This has been crucial in fostering a motivated workforce committed to the company’s growth.

Lessons from the Retail World: Passion and Perseverance

Karla’s story is a testament to the power of passion and adaptability in entrepreneurship. Whether you’re a seasoned business owner or just starting out, her experiences offer practical tips and inspiration for navigating the ups and downs of the retail world while keeping your vision and values intact.

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy listening!

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

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