Geofencing is a revolutionary marketing strategy that leverages GPS technology to set up virtual perimeters around specific locations. When potential customers enter these zones, targeted ads and notifications are sent straight to their mobile devices. This technique can be extraordinarily effective for various industries, driving foot traffic and increasing customer engagement.
Tune into a discussion with Barbara Wardell and Ernesto Cullari, the co-founders of Cullari and Wardell, an agency renowned for their expertise in geofencing advertising. Discover how they bring significant foot traffic to businesses using GPS data.
To connect with Barbara and Ernesto, please visit their website at Cullari and Wardell
Happy listening!
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The Basic Bananas Team
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