On today’s Basic Bananas TV we share how you can get free media exposure for your business. Getting good PR is so much more effective than paying for advertising space. And it’s not even that hard to get media exposure, but there are a few things you need to consider when approaching the media.

In this video we are sharing the six steps to getting free media exposure for your small business:

1. Establish credibility in your industry.

2. Consume the media and collect the right contact details.

3. Find an interesting story angle.

4. Write a press release.

5. Contact relevant media contacts.

6. Follow up.

It’s your turn: Have you had any media success for your business? Share your successes (shameless self-promotion allowed!).

Remember to keep learning, applying and making a difference!

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