At a recent keynote in Perth, Franziska dropped some serious truth bombs about The Courage Map and the not-so-mystical magic of intuition. Spoiler alert: It’s not just woo-woo—it’s backed by brain science!

Here’s the juicy stuff:

✅ What is Intuition, anyway?
 It’s your unconscious mind working overtime—reading signals, past experiences, and patterns—then handing you insights on a silver platter (aka gut feelings).

Think of intuition as your internal GPS—it’s always running in the background, scanning patterns, analyzing past experiences, and picking up subtle signals. Then, boom—it delivers instant insight. That gut feeling? That’s your subconscious saying, “Hey, I’ve seen this before. Here’s what to do.”
Unlike overthinking, intuition is fast, fluid, and often freakishly accurate.

✅ The Brainy Bit (Yep, there’s science!)
 Your intuition lives in the right side of your brain (the emotional party zone) and chats with the logical left side via a little bridge called the corpus callosum. Teamwork makes the dream work!

Now for the science. Your intuition hangs out mostly on the right side of your brain—a.k.a. the emotional, creative, intuitive party zone. Meanwhile, your left brain handles logic, language, and facts.

Here’s where it gets fascinating: these two hemispheres are connected by a bridge called the corpus callosum. This bridge lets your emotional insights (from the right) pass over to the logical side (on the left), so you can feel something instinctively and then make sense of it rationally.

And here’s a fun fact: research shows that women tend to have a thicker corpus callosum, allowing them to switch between emotional intuition and logical reasoning more quickly. Basically, they’re hardwired for stronger intuitive decision-making.

Albert Einstein himself once said (or was at least quoted saying):

“The only real valuable thing is intuition.”
Smart guy.

✅ Marketing Meets Intuition
 People buy with their hearts and justify with their heads. So if your marketing speaks to emotion first? Boom—you’re on the right track.

What does this have to do with marketing?

Everything.

Here’s the deal: people buy with emotion and justify with logic. That means your customers make decisions based on feelings first, then back it up with “logical” reasons. It’s not manipulation—it’s human nature.

If your marketing speaks only to the rational brain, you’re missing the magic. Instead, aim for emotional connection first. Tell a story. Paint a picture. Spark a feeling. That’s how you create resonance—and sales.

Your next move?
Start trusting those hunches. Your gut’s smarter than you think.

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Franziska: Hi and welcome back to Basic Bananas tv. Today I have a slightly different backdrop. I am here in Perth, Western Australia, beautiful city. And I’m about to do a keynote on the topic of the Courage Map, which is a keynote based on my fourth book with a foreword by Savage Branson.

And today I’m going to focus on how we can shift our perception in order to embrace change and make the right choices. And one of the things I wanted to share with you from the keynote is the power of our internal gps, the power of our intuition. Now I want m to make this scientific for you.

It’s not just a spiritual woo woo hippie concept. It actually can be proven through science, through how our brain works. At least some of it. Not all of it is maybe as explainable as we would like it to be just yet, but some, some parts are. So what is intuition?

Intuition is our ability to feel things, to have a perception through our senses, signals, anything that makes us feel something, to think that something is happening in the world. So it’s our unconscious mind giving us signals through our conscious mind, bridging the gap between the um, unconscious and the conscious mind.

And what happens is that our unconscious mind is accessing information that we have maybe gathered over a lifetime or lifetimes and tapping into that and giving us really fast information. And what scientists have observed is that much of this, so much of our intuitive ability happens in the entire right side of our brain.

And the right side of our brain is our emotional, irrational side. And um, where it gets interesting is that there’s a connective tissue between the two brain hemisphere, left and right. It’s called corpus callosum. And women have more of this connective tissue between the left and the right side hemisphere.

And what that means is that they have even more ability to be intuitive and to switch from left to right much faster or actually from right to left much faster than men. What that means is that they can have these intuitive hunches that happen in the illogical and emotional side of the brain and then reason it, analyze it through the left side of the brain.

And that’s usually what happens with intuition. We get hunches and then that may seem illogical and then we can reason with logic. And even Albert Einstein, he said the only, or he was quoted as saying, I’m not sure if he actually really said it, but at least there’s a quote floating around that is attributed to him.

And he said the only real valuable thing is intuition. So what happens in his case, uh, how I see this is that even him like anyone really. We get these hunches, we get intuitive insights that we can follow and then we can rationalize m with logic after and this happens all the time in marketing consumer behavior.

We are not rational. We are emotional. We’re emotional buyers. So we make decisions based on our emotions and then we rationalize with logic later. So for you as a business owner what that means is well number one practice intuition. Practice trusting your intuition. Number two we talk in a separate video how we can do marketing that helps buyers to tap into their intuition to make sure that they make the right decision which hopefully is your product or service.

So I hope this is helpful. I’ll share more on this in terms of marketing with you just for now. This first clip here is about you practicing intuition by trusting what comes up and see what happens. I hope this is helpful and insightful and I’m going to go and do a fabulous keynote now.

I can’t wait till next time.