In this episode, Franziska breaks down the best audiences for Facebook and Instagram Advertising. Find out where to look and how to make the most of it! 🎯
Three best audiences and two strategic overlays:
- Custom Audiences: Target users who have already interacted with your business. Great for retargeting, but might not be big enough for your business yet. 💡
- Lookalike Audiences: Use custom audiences to find new people similar to your existing customers. Ideal for reaching new potential customers. 🔍
- Interest-Based Audiences: Target based on users’ interests and activities. Requires understanding your ideal customer’s interests. 🏄♂️
Overlay with:
- Demographic Targeting: Target by age, gender, occupation, etc., to reach specific consumer segments. 👨💻
- Geographic Targeting: Target by location, from broad regions to precise areas, essential for local businesses.📍
Keep experimenting with these audience strategies to optimise your ad campaigns and achieve the best results possible. 🔥
For even more EPIC marketing resources go to: 👉 https://www.basicbananas.com/Â or join us at the upcoming Marketing Virtual Summit:Â https://www.basicbananas.com/virtualsummit/
Check us out on our socials!
👍 Facebook – https://www.facebook.com/BasicBananas/
🖤 Instagram – http://instagram.com/BasicBananas
👍 LinkedIn – https://www.linkedin.com/company/basicbananas
🖤 Pinterest – https://www.pinterest.com/basicbananas/
