The Brand Alchemy Method™ Masterclass | Basic Bananas

The Brand Alchemy MethodMasterclass

Boldly Build Your Brand or Risk Being Forgotten

What makes a brand unforgettable? How do you create a business that becomes the most coveted name in its space—and keep it that way?

In a world where consumers are more discerning than ever, building a powerful brand is no longer a choice; it’s a necessity. With the fast-evolving media landscape and shifting consumer behaviours, businesses need to be more than just visible—they need to be irresistible. Today’s consumers crave brands with a deep sense of purpose, authentic connections, and engaging communication that goes beyond transactions.

Branding isn’t just about being noticed; it’s about being chosen. While marketing may attract potential customers, branding is what makes them choose you. The strength of your brand determines whether your business thrives or fades into the background.

 In this session, you’ll discover…

  • The Brand Alchemy Method™, a practical methodology to create a compelling, courageous and impactful brand strategy.
  • The ten essential elements of becoming the ‘go-to-brand’ in any industry.
  • How to leverage AI to craft compelling content aligned with your brand strategy.
  • How to win the minds and hearts of strangers and turn them into raving fans.
  • The art of storytelling and how to leverage a bold narrative to captivate your audience.
  • How to communicate with clarity and confidence, crafting messages that resonate with the right audiences.
  • Practical examples including from Franziska’s own successful, ‘tattoo-able’ brands.

Join renowned entrepreneur and brand strategist Franziska Iseli as she reveals her proven strategies for building brands that people don’t just recognise—they want to be a part of. With real-world examples from her own ventures—two of which have become so iconic that fans have them tattooed—Franziska will show you how to elevate your brand through the art of bold branding.

 Masterclass Details  

When:
Sydney time (AEDT)
Tuesday, 17th of December 2024, 10am - 11:30am


LA time (PDT)
Monday, 16th of December 2024, 3pm - 4:30pm

Where: Live online via Zoom*

Investment: $47 (includes the recording)

Members: Join for FREE on the members' website.

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If you'd like to become a member and receive access to past and future masterclasses, please send an email to [email protected].

About Franziska Iseli

Franziska is a trailblazing entrepreneur, marketing strategist, author, and adventurer, best known for founding Basic Bananas, Australia's largest marketing mentoring organisation. Combining strategy, psychology, and data insights, she helps individuals and businesses communicate more effectively, spark creativity, and embrace courage.

With four bestselling books, including Bananas About Marketing and The Courage Map (foreword by Sir Richard Branson), Franziska is a sought-after keynote speaker and mentor. Her authentic, playful style, sharp wit, and vibrant energy captivate audiences worldwide.
When she's not transforming businesses, she's riding her motorbike on wild adventures, like a 12,000 km journey along the Silk Road.


*International keynote speaker
*4x bestselling author
*Communication expert
*APAC communication lead for Entrepreneurs Organization
*Mentor & investor at the Founder Institute
*Winner of the Young Entrepreneurs Award
*Eternal optimist

 About Basic Bananas 

Basic Bananas is the fastest growing marketing education company in the world with programs running across Australia, USA, Canada, New Zealand and Switzerland. The business was founded over a decade ago by award-winning entrepreneurs Franziska Iseli and Christo Hall.
We're proud to have worked with thousands of business owners around the globe on a mission to create ripple effects through marketing education. We are known for our systematic, practical and strategic frameworks that have changed countless businesses... and lives!
"We don’t have thousands of dollars to spend on marketing, so we’ve got to be really clever with how we go about it…taking the stuff I learn from you guys we made 40% of our usual annual turnover in one month!"

Craig Basford, Big Shed Brewing Concern

 
 
 Frequently Asked Questions (FAQ) 

Can I tune in from anywhere?
Yes! As long as you’re connected to wifi you can tune in from anywhere in the world and from any digital device via Zoom.

Do I receive the recording with my booking?
Yes! You’ll receive the recording within two business days, if not sooner!

Can a team member join in the session?
One registration is equivalent to one unique link to join. However, why not make it an office party and gather the team around for a learning session!

Do Basic Bananas Members get free access to this masterclass?
Active members of The Basic Bananas Community, Clever Bunch and Genius Bunch get FREE access to all of our masterclasses, Join the Session From Within the Members Platform.

How long is the recording available?
The recording will be available for three months after the session.

What other masterclasses are available?
Click here to join our community and make sure you never miss out on any updates on future masterclasses.


Call us: 
AU: +61 2 8417 8011
Email:
[email protected]
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