In this episode, Franziska shares a business growth tip perfect for product-based and e-commerce businesses: Influencer Marketing.

Learn the five steps to success, from defining ideal influencers to analyzing results. This strategy not only builds trust but also creates valuable user-generated content.

1. Define Ideal Influencers 🎯: Find influencers aligned with your business values. 2. Find Influencers Online 🌐: Use platforms or connect personally. 3. Connect ✉️: Initiate contact through short messages. 4. Secure Agreements 🤝: Set terms, often involving trials and content creation. 5. Analyze and Optimize📊: Evaluate results and adjust strategies.

In the Clever Bunch program, we take you through the entire Influencer Marketing system including proven scripts. Get in touch to find out more. 🌟

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Franziska: A quick strategy to help you to grow your business, especially if you are in a product based business and especially if you are an ecommerce. However, this strategy may also work for you if you’re not an ecommerce business, and that is to work with influencers. So doing influencer marketing and I would love to step you through the five steps to doing so. And the reason why influencer marketing can be powerful is because it helps you to get people talking about your product, your business or your service. And you really want to build this credibility and trust in the market by having people talk about your business in a really great way. And also an amazing reason why this is such a great strategy is because it will help you to create user generated content. So UCG, which can be then used on your own channels again to build authority and to create trust with your audiences. Now the five steps real quick. The first one is you need to define who those people are that you want to work with. So who are your perfect influencers? They need to be aligned with your values. Secondly, you then need to find these people online. You can either find them yourself, which is usually what we work with our members, our members in the Clever Bunch they use that strategy is they go and find these people online and then connect with them personally. Or you can use a platform. There are many platforms out there like Tribegroup.co, there is also Creator.Co, Affluence, you can use. So you need to find these people. Number three, you then connect with them. So if you are doing or one of your marketing team members or one of your assistants is doing the work, you will connect with them via a short initial message and we’ll talk more about this in the Clever Bunch program. And we also give you the scripts that you can use that have proven to be super successful. Number four, you then get an agreement with these influencers and you send them usually you send them your product or they do a trial of your service and they create content for you. So now you have a whole bank of content that you can use in your own business. UCG content. Number five, you now need to analyze. Of course, you need to look at the results, you need to optimize what’s working, what’s not working, which type of influencers are doing really well for your brand, which ones maybe you don’t want to coach more of, and so you can do more of what’s working, less of what’s not working. So, a quick rundown on how to do influencer marketing if you want to find out more. We have all the scripts and everything in the Clever Bunch program. You can find out more about that mentoring program also below this video. So I hope this is super helpful and as always, thank you so much for tuning in.