Design the right systems first. Then let automation do the heavy lifting. Your business, running without you in the middle of everything.
The Scale Engine
The Scale Engine
Most business owners reach for automation tools hoping to buy back their time. But without the right systems underneath, automation just speeds up the chaos.
In this practical online masterclass, Joel Farmer, serial entrepreneur and Basic Bananas mentor will show you how to build the right systems first, then layer automation on top, so your business runs efficiently without everything depending on you.
If you're constantly chasing emails, following up on tasks, or feel like your business stops when you do, this session will show you a smarter way to operate.
Automation isn't the solution. Systems are. Get the systems right, and automation becomes a multiplier.
Here’s what you’ll learn
Here’s what you’ll learn
Why systems come before automation and the key systems every small business actually needs.
Why systems come before automation and the key systems every small business actually needs.
Why automation fails without structure, and the costly mistakes business owners make trying to skip this step.
Why automation fails without structure, and the costly mistakes business owners make trying to skip this step.
How to design scalable processes using AI, so your systems grow with your business, not against it.
How to design scalable processes using AI, so your systems grow with your business, not against it.
Once your systems are clear, you'll explore how to automate:
Once your systems are clear, you'll explore how to automate:
- Customer follow-ups
- Appointment reminders
- Lead nurturing
- Client onboarding
- Repetitive admin with AI assistants
- Common questions and responses
- Lead qualification
What this means for your business
What this means for your business
Done right, this approach will help you save hours every week, reduce mistakes, improve your customer experience, free your team for higher-value work, and grow without adding complexity.
This masterclass is for you if...
This masterclass is for you if...
Claim your free spot
Claim your free spot
If you want to spend less time managing tasks and more time building a business that actually works without you — this is where to start.
If you want to spend less time managing tasks and more time building a business that actually works without you — this is where to start.
Masterclass Details
Masterclass Details
When:
Sydney time (AEDT)
Tuesday, 2nd of June, 10:00am–11:30am
LA time (PDT)
Monday, 1st of June, 5:00pm–6:30pm
Where: Live online via Zoom*
Investment: Free (includes the recording)
If you'd like to become a member and receive access to past and future masterclasses, please send an email to support@basicbananas.com.
Meet Your Presenter:
Meet Your Presenter:
Joel Farmer
Basic Bananas Mentor & Founder, Scale My Business
Joel Farmer
Basic Bananas Mentor & Founder, Scale My Business
Joel Farmer is a business growth strategist who helps service-based business owners systemise, scale, and step back from day-to-day operations. With over 25 years of hands-on experience, he's built and scaled businesses to more than 40 staff.
He's the founder of Scale My Business, owner of Club Pilates Taringa, and previously founded 1300 4 Gardening, scaling it to a team of 30+ across Queensland before transitioning it to a systems-driven model. Joel now delivers workshops, masterclasses, and coaching through Basic Bananas for business owners around the world.
His approach is straightforward: build businesses that run efficiently, grow consistently, and don't rely on the owner for everything.
About Basic Bananas
About Basic Bananas
Basic Bananas is the fastest growing marketing education company in the world with programs running across Australia, USA, Canada, New Zealand and Switzerland. The business was founded over a decade ago by award-winning entrepreneurs Franziska Iseli and Christo Hall.
We're proud to have worked with thousands of business owners around the globe on a mission to create ripple effects through marketing education. We are known for our systematic, practical and strategic frameworks that have changed countless businesses... and lives!
"We don’t have thousands of dollars to spend on marketing, so we’ve got to be really clever with how we go about it…taking the stuff I learn from you guys we made 40% of our usual annual turnover in one month!"
Craig Basford, Big Shed Brewing Concern
Craig Basford, Big Shed Brewing Concern
Frequently Asked Questions (FAQ)
Frequently Asked Questions (FAQ)
Can I tune in from anywhere?
Yes! As long as you’re connected to wifi you can tune in from anywhere in the world and from any digital device via Zoom.
Do I receive the recording with my booking?
Yes! You’ll receive the recording within two business days, if not sooner!
Can a team member join in the session?
One registration is equivalent to one unique link to join. However, why not make it an office party and gather the team around for a learning session!
Do Basic Bananas Members get free access to this masterclass?
Active members of The Basic Bananas Community, Clever Bunch and Genius Bunch get FREE access to all of our masterclasses, Join the Session From Within the Members Platform.
How long is the recording available?
The recording will be available for three months after the session.
What other masterclasses are available?
Click here to join our community and make sure you never miss out on any updates on future masterclasses.
Yes! As long as you’re connected to wifi you can tune in from anywhere in the world and from any digital device via Zoom.
Do I receive the recording with my booking?
Yes! You’ll receive the recording within two business days, if not sooner!
Can a team member join in the session?
One registration is equivalent to one unique link to join. However, why not make it an office party and gather the team around for a learning session!
Do Basic Bananas Members get free access to this masterclass?
Active members of The Basic Bananas Community, Clever Bunch and Genius Bunch get FREE access to all of our masterclasses, Join the Session From Within the Members Platform.
How long is the recording available?
The recording will be available for three months after the session.
What other masterclasses are available?
Click here to join our community and make sure you never miss out on any updates on future masterclasses.
Call us:
AU: +61 2 8417 8011
Email:
support@basicbananas.com
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