Franziska: Hi there and welcome back!

I just finished a media interview, talking about the latest book Social Media for Small Business.
And one of the questions that the reporter asked was, what are sort of the latest marketing trends that people need to know about. And I shared three of them that I thought would be really useful for you including examples, and actions for you.

So the first one that is working right now, we’re seeing this here with our Clever Bunch members and people in our community is to be very specific, with a niche and owning it. So what that means is really understanding your people that you want to target. And maybe even, becoming more specific, now in this time where there’s more competition, but also where it might be more difficult for you to market. So being even more specific with who you want to work with. And, you know, an example is a yoga studio. That we work with, that has now moved into the niche of mainly targeting women aged between 40 and 60. And so the messaging the images, everything, of course, has to then be aligned to attract that audience. And so the action for you is to think about who you could specifically work with, and being even more tailored with your messaging, and also capture people’s details, so you know who they are.

The second one that is working really well, right now, Something is working really well in this space is personalization. And I know we’ve talked about this before, you know, it’s not, it’s not a new thing, but it’s definitely something I would embrace now more than ever. And what that means is to tailor it sort of goes hand in hand with the first point is to tailor your marketing approach to your specific audience. And what I would do is I would segment your
database, your customer base, and then make your approach more personal. So offering products and services to those people that are very perfect for them. So one example, again, from one of our members is a pet store, that when you go to the pet store, they collect very specific information about you and your pet. So they ask you specifically, we would say
If you have a dog, what kind of dog do you have? How old is he or she, you know, what, what
kind of food you buy normally, and so then they can tailor their offering to you. And so your action here is to look for ways to tailor your approach even more. So find out how you can be more specific, again, your offer needs to be very appealing and attractive to your demographic.

And the last one I’ll share here, and I’ve talked about this many times before, and I will talk about it again many times because it’s so important. And that is to provide a unique customer experience. So that you can become talk about-able
And again, this goes hand in hand with the previous two points, where you look at each
touchpoint that you have in the market. And then you figure out ways to make that
more exciting, more approachable, more talk about-able. And I’ve got two examples here.
Yeah, from our members. One is a fashion business, an e-commerce business
that sends out personalized notes in the mail with their orders, such as getting a little note,
or a signed postcard, even just something personal. The second one is a virtual event company that runs virtual events. And what they do for their larger events is they send surprise boxes in the mail. So when people buy tickets for their event, they then send them something specific in the mail that is really cool. A surprise. And that’s one of the touchpoints. So for you, the action here is to look for ways to become more talk about-able.

So those are three very quick, very practical things that you can all implement. And I suggest that you take a little bit of time now to think about this and implement it in your business.
And as always, feel free to share your feedback with us share your campaigns with
us. Also your questions, we love hearing from you. And also if you have any friends in this industry as a business owner, feel free to share this video with them because the more people that get this information, the more, of course, we can make a positive impact. So, again, thank you so much for tuning in, and I can’t wait to see you next time.