Christo: Hey there! Today I wanted to share a common question that comes up all the time. People say, how can I increase revenue as quickly as possible when I‘ve made a sale of something? Now the way I look at things when it comes to marketing anything, if you‘ve got something to sell in return for money whether it‘s a product, service, time, knowledge or whatever this thing is that you sell for money, always before we start any marketing campaign, we want to look at how we can optimize it as best as possible. So what I mean by that is if you‘re going to have any spend on anything or you already make a sale with anyone, how do you then encourage repeat sales, upsells, on sell, down sales, cross sales, whatever you want to call it, and referrals, and get them to fall in love with you so you that you become their, like, their trusted advisor forever? So what we would typically do is if we‘re looking at doing any marketing strategy or you‘re currently attracting any customers from anywhere, we look at, okay, we‘re about to spend X amount of time or it might be 10 minutes a day on social media or it‘s going to be a $20 per day spend on ads or whatever it is, if you‘re going to do any strategy to put it out there and that‘s going to attract anyone to buy from you, I always want to look at what is the sequence that people buy things from you. So just a quick overview, we look at, okay, somebody buys something. How do we then encourage upsells, on sells and things to recoup a high return for the initial outlay? How do we then encourage them to refer their friends so you still recoup an even higher return from that initial outlay? And then how do we position you as the trusted advisor out forevermore so that you‘re they‘re go to person for the product or service that you sell.

Initially the starting place of what I‘ll do when I look at this approach, is we look at what is your best-selling product? Like what‘s the most common sale that you make. Because we want to make sure that that most common sale is the thing that we‘re putting out there. Generally, this would work for most businesses. Put it this way, if you got the most common sale that you make, maybe just maybe, it would be worth putting your marketing resources into just marketing that thing. So if that‘s your easiest sale to the world, it would be your time and your energy that you put out there, you market that one thing and then as a result of selling that one thing, you look at, okay, what is your next products that are probably the most lucrative products that you have. Like what are the products or services, whatever it is, with the biggest margins? So we get people in the door to buy from you through that initial most common sale that you make and then we make sure we move them towards the more lucrative things for you. So we promote the next thing and the next thing and the next thing. And then have systems in place to follow up to encourage referrals, provide more unexpected value. It could be through the form of emails or resources and things like that. With giving you their trust, it‘s giving you a good start right away to start looking at how do we sell things in sequence?

Questions for you to walk away from this video straight away, what‘s the most common sale? If you‘re not sure or if you have a receptionist or if you have people working in your store or whatever that works, get them to start tracking the most common sale. Like tracking all the sales. So that you can see after a month, okay, our most common sale is this certain product. Let‘s start pushing that out to the world more, give the world what they want. Then what comes next after that purchase so that you can make sure you promote the next thing whether it‘s through talking, whether it‘s through providing some sort of a card or a voucher or emails, maybe it‘s all of those to make sure you promote the next thing and the next thing and the next thing. And then look at ways of building out to get people to refer their friends and then provide extra value and unexpected value and all those extra things.

So there you go, that will get you started. Hopefully, we‘ll start to increase some good tips to increase revenue for you right away. Just start tracking those things, start tracking those sales and look over your products to know which one provide the best margins for you so you know what you want to be promoting as a sequential sale.

Until next time! Enjoy and take care. Hopefully, you‘ll share this video as you benefit from any of our resources. Please do go ahead and share with anyone who you know would benefit or post any comments or any thoughts or insights that you would like to share with us. I look forward to seeing you on our future episode.